This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest, Coffee Producer and Consultant, Fabricio Andrade from San Coffee in Brazil.
In this series of the podcast, Fabricio, an economist and agronomist, helps us explore the volatility in the coffee supply chain in 2024.
In this first episode of the podcast series, Fabricio and Lee discuss where the volatility sits in the coffee supply chain for Brazil.
The challenges faced by the Brazilian coffee farming industry, including the aging labor force, climate change, and the need for technological advancements.
Also discussed are the need to attract and retain younger generations in the industry, the role of roasters in supporting producers, and the impact of coffee prices and relationships between the producing and consuming ends of the supply chain.
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