This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".
In this episode of the podcast series, Ted and Lee delve into the concept of quality in specialty coffee.
They discuss how quality is a social construction that often masquerades as an objective measure, its impacts on market dynamics, and its role within the coffee industry.
The conversation touches upon the influences of power, manipulation, and cultural perceptions on defining quality. Additionally, they explore Fisher's background and his journey into coffee research, particularly in Guatemala, as well as the challenges faced by small business owners in the industry.
This episode also addresses the importance of community and the subjective nature of taste and quality in coffee.
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