This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia.
In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it.
In this episode of the series, Nawar and Lee explore the challenges and opportunities within the B2B (business-to-business) and B2C (business-to-consumer) markets for coffee roasters.
Nawar shares valuable insights into the importance of digital marketing, online presence, and diversifying product offerings to build trust and loyalty among consumers, especially in the B2C market.
On the B2B side, the struggle with the competitive environment, payment issues, and the high cost of business is highlighted. The need for significant investment in advertising and the long-term strategy required to see returns is emphasized, along with the unique dynamics of the Australian market, such as the expectation of supplying equipment in B2B relationships.
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