This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia.
In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it.
In this episode of the series, Nawar and Lee discuss the state of the coffee industry in Australia and contrasts it with emerging trends in Asia.
They delve into how the Australian coffee scene, despite its historical leadership, is now facing stagnation and comfort, failing to innovate as drastically as markets in Asia.
The conversation highlights the importance of signature beverages and the diverse approach to coffee consumption across different markets, emphasizing the potential shift towards a 'fourth wave' focused on quality and unique offerings.
The episode also discusses challenges faced by cafe owners and the evolving dynamics between food and coffee in attracting customers.
Furthermore, the transition towards more branding and marketing efforts is explored.
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