This is the 2nd in a 5-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar with Matt Chitharanjan co-founder of Blue Tokai, an India-based specialty coffee business. The theme of this series explores Matt's experience building a successful specialty coffee brand in a producing country over the past 11 years.
In this episode of the series, Matt gives us an insight into what it takes to build a specialty coffee brand when an industry hasn't been established yet.
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