This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this episode of the podcast series, Lee and Diego discuss the current state and future of coffee production in 2024.
They delve into the lack of motivation among coffee producers, the dangers of toxic positivity, and the necessity of addressing and acting upon the deep-seated issues within the coffee industry. Key challenges highlighted include labor shortages, pricing issues, and climate change.
The conversation also touches upon the financial burdens faced by coffee farmers, leading to a trend where many are selling their lands for urban development rather than continuing with coffee cultivation.
The episode emphasizes the importance of acknowledging these problems, seeking help, and taking immediate action to find sustainable practices and solutions for the future of coffee production.
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