This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".
In episode 3 of a five-part series on The Daily Coffee Pro by Map It Forward, Lee and Ted delve into the complexities of the specialty coffee market.
They discuss the diverse realities faced by small and large coffee producers, highlighting issues like financial and cultural capital, market access, and the impact of global power dynamics.
The conversation also touches on how relationships and adaptability are crucial for resilience in the coffee industry.
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