EP 580 Matt Toogood - The Wider Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt delve into the ongoing coffee crisis, discussing how the industry is managing relationships with suppliers, the impact of external factors, and the importance of community and effective communication.

Learn about strategies to navigate this tumultuous time, the dynamics between good and bad businesses, and the critical role of consumer behavior.

Don't miss the final episode where they explore how to help businesses close with dignity.

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EP 579 Matt Toogood - The Coffee Crisis Inside Your Business - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt dive deep into the internal strategies for navigating the coffee crisis and discuss the importance of visibility in cash flow, building mutual trust with B2B customers, and the critical role of staff training and empowerment.

Learn how to manage challenging times in the coffee industry with practical advice and insights.

Don't miss out on their expert tips on ensuring your business's success during a crisis.

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EP 578 Matt Toogood - Surviving the Coffee Industry Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the ongoing crisis in the coffee industry.

They explore challenges faced by cafes, including profitability, consumer confusion, and the impact of marketing on perceived quality.

The episode also covers the importance of diversifying revenue streams to survive ongoing economic pressures, lessons from the COVID-19 pandemic, and the critical role of planning and agility in navigating the future.

Additionally, learn how you can support the podcast via Patreon.

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EP 577 Matt Toogood - The Eucalyptus Crisis In Ethiopia Is Real - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions.

They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market.

Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers.

This episode is a must-watch for anyone invested in the future of coffee.

Don't miss the insights and learn how you can support sustainable coffee practices.

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EP 576 Heleanna Georgalis - Coffee Deforestation in Ethiopia - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia.

The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets.

They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports.

Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers.

The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector.

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EP 575 Heleanna Georgalis - Can The Ethiopian Crisis Be Reversed? - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the critical situation of coffee production in Ethiopia.

Once naturally organic, Ethiopia now faces soil depletion, deforestation, and the rise of eucalyptus and Khat plantations, which jeopardize the future of Ethiopian coffee.

Heleanna sheds light on the economic and environmental challenges and debates whether the damage is reversible. They explore the possible agendas behind land grabbing by big agriculture and the impact on local farmers.

This episode is a clarion call to understand the severity of these issues and their global implications. Join us to explore potential solutions for deforestation and more.

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EP 574 Heleanna Georgalis - Eucalyptus is Killing Ethiopian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the severe challenges facing Ethiopia's coffee industry.

They delve into the detrimental effects of eucalyptus trees on Arabica coffee production, the economic struggles of Ethiopian farmers, and the flawed global coffee market.

The conversation also highlights the stark contrasts between coffee production in Ethiopia and other countries, the meager profits for farmers, and the need for government intervention to preserve this vital crop.

Join us for an in-depth exploration of these critical issues and their implications for the future of Ethiopian coffee.

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EP 573 Heleanna Georgalis - The Future Of Ethiopian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna dive into the complex issues threatening the future of Ethiopian coffee.

The discussion covers the impacts of rapid deforestation, the cultivation of Khat, population growth, and the planting of eucalyptus trees on Ethiopia's rich coffee heritage.

They explore the unique biodiversity of regions like Sidamo and how current practices are endangering its renowned coffee quality.

Learn about the socio-economic and environmental challenges and what needs to be done to secure the future of this vital industry.

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EP 572 Heleanna Georgalis - A Coffee Crisis In Ethiopia - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia.

The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues.

This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications.

Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series.

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EP 571 Mark Al-Shemmeri - Roasters, Don't Do This - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves.

Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee.

This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion!

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EP 570 Mark Al-Shemmeri - Tips for Coffee Roasters - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves.

Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee.

This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion!

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EP 569 Mark Al-Shemmeri - The Future of Coffee Roasting - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee explore the relationship between coffee roasting and energy transition, and how new roasting technologies like fluid bed and electric machines are shaping the industry.

Mark emphasizes the importance of understanding the science behind coffee roasting and challenges common misconceptions.

The conversation also dives into the potential for automation and artificial intelligence in coffee roasting, as well as the emerging trend of home roasting.

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EP 568 Mark Al-Shemmeri - Simplifying Coffee Roasting - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the complexities and art behind coffee roasting.

They explore how coffee roasting often seems more convoluted than necessary, urging a simplification of techniques to make it accessible for everyone.

Mark emphasizes the importance of understanding roasting machinery and keeping an open mind about different roasting approaches.

The episode also tackles the balance between science and art in brewing and roasting, the impact of the barista versus the roaster, and how tasting and consumer preference play crucial roles in the coffee industry.

Finally, they contemplate the ongoing challenges and future of coffee roasting, hinting at upcoming technological advancements.

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EP 567 Mark Al-Shemmeri - Coffee Roasting in the Past - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark shares his journey from a barista to becoming an engineer specializing in coffee roasting technology.

He and Lee discuss the evolution of coffee roasting techniques, debunk common myths, and consider the impact of consumer preferences on roasting practices.

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566 Ted Fischer - What's Next For The Coffee Industry? - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

On this final episode of the podcast series, Ted and Lee delve into the concept of 'carpet bombing' in the business world, particularly within the coffee market.

They discuss the agility of small players versus large corporations, the potential impacts of predatory business models, and the future dynamics of the coffee industry.

The conversation highlights the importance of innovation, relationships, and the need for equitable power distribution among producers.

Tune in for a thought-provoking discussion on the current state and future possibilities of the coffee supply chain.

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565 Ted Fischer - The Golden Espresso Machine Controversy - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Lee and Ted explore the implications of luxury items like golden espresso machines within the context of the specialty coffee industry.

They discuss the seeming disparity between such opulence and the poverty experienced by producers and baristas.

The conversation also delves into broader topics such as economic pressures, the importance of genuine relationships in cafes, and the evolving concept of community.

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564 Ted Fischer - Not All Coffee Producers Are The Same - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In episode 3 of a five-part series on The Daily Coffee Pro by Map It Forward, Lee and Ted delve into the complexities of the specialty coffee market.

They discuss the diverse realities faced by small and large coffee producers, highlighting issues like financial and cultural capital, market access, and the impact of global power dynamics.

The conversation also touches on how relationships and adaptability are crucial for resilience in the coffee industry.

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563 Ted Fischer - Power Structures In The Coffee Supply Chain - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee discuss the complexities of power dynamics in the coffee supply chain.

They delve into the shifting influence from producers to distributors and the role of consumers. The conversation also highlights the impact of technology, climate change, and economic forces on the coffee industry.

Tune in for a deep dive into the evolving coffee model and the potential future challenges and opportunities.

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562 Ted Fischer - What is Quality Coffee? - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee delve into the concept of quality in specialty coffee.

They discuss how quality is a social construction that often masquerades as an objective measure, its impacts on market dynamics, and its role within the coffee industry.

The conversation touches upon the influences of power, manipulation, and cultural perceptions on defining quality. Additionally, they explore Fisher's background and his journey into coffee research, particularly in Guatemala, as well as the challenges faced by small business owners in the industry.

This episode also addresses the importance of community and the subjective nature of taste and quality in coffee.

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561 Angela del Pilar Barrero Bernal - Coffee, Biochar, and Climate - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee explore the incredible benefits of biochar for coffee farming. Angela shares how she applied 50 tons of biochar on her seven-acre farm, sequestering CO2 and earning carbon credits.

They discuss biochar's potential to improve soil hydration, restore old coffee trees, and provide a sustainable solution for drought-stricken farms worldwide.

They also delve into biochar's role in regenerative agriculture and how farmers can create additional revenue streams by selling carbon credits.

Finally, Angela discusses her efforts to share this ancient technology through workshops and collaborations. Don't miss this informative conversation on how biochar can help coffee farmers and the environment!

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