Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.
In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the vision of remaining an independent, values-based coffee trader amidst a highly hierarchical and consolidated industry.
Lennart shares the unique approach of This Side Up Trading, their journey from reluctant importers to key facilitators of direct trade, and the difference between small traders and large trade houses.
The episode also delves into the challenges of capitalism, the importance of transparency and ethical practices in trade, and the future of the coffee industry. Additionally, they touch upon alternative ownership structures that ensure long-term resilience and sustainability.
Don't miss this insightful discussion on navigating and thriving in the coffee trade industry while upholding values and integrity.
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