Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.
In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Alejandro Cadena from Caravela.
They explore the importance of long-term success in the coffee industry, drawing parallels to successful sports teams like Real Madrid and Barcelona.
Alejandro emphasizes the need for collaboration and a team mentality among all stakeholders in the coffee supply chain, from farmers to exporters to consumers.
They discuss the challenges of detachment within the supply chain and the increasing individualistic mentality post-pandemic. The episode also highlights the necessity of forming genuine, long-term relationships and the value of having a long-term vision to navigate the complexities of the coffee market.
Tune in for insightful predictions about what 2025 holds for the coffee industry.
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