MODULE OUTLINE
Module 1: defining & understanding your Life currencies
Traditionally in a capitalistic society where success markers are measured by the financial wealth we accrue, the aim of entering into business and entrepreneurship is an attempt at elevating those success markers. More often than not, these success markers are not achieved by small, medium, and large business owners alike. In this first session, we repurpose the traditional meaning of wealth by redefining what wealth markers, or Life Currencies, are to understand what wealth actually means for your business and you as an individual.
Module 2: resources & obstacles
Having understood what your true success and wealth markers are and gone on to define your personal and business Life Currencies, it’s time to explore the resources you’ll need to cultivate that will enable you to make deposits into each of your Life Currencies bank. Similarly, we’ll identify the obstacles that will result in you making withdrawals from those same Life Currency accounts.
Module 3: defining and measuring progress and success
Because Life Currencies isn’t a woo-woo way of doing business, it’s important that we’re able to track our progress with real analytics. In this module, we’ll explore the importance of blending traditional reporting (P&L, Cost Breakdown Analysis etc) and more tailored formats of reporting to create a deeper understanding of the overall health of your business in accordance with the defined Life Currencies of your business.
Module 4: creating the map
With an understanding of what success looks like at all the different stages (beginning, growth, and exit) of your business (module 1 workbook), and an understanding of how we’ll measure our progress through those stages, it’s time to create a map of the stages and begin to assign “trigger numbers” for driving growth.
Module 5: the customer experience
No business model can function without customers who are prepared to purchase the product you’re offering. In this module, we’ll define your intended customers, your brand identity and the things you’ll need to put into play to create it, the specific products you’ll offer them, what need your product fulfills for your customer, and what experience you intent your customer to have from brand discovery all the way through to purchasing as a returning customer.
Module 6: your revenue model
Back to the numbers! We’ll be exploring how you’re pricing your product and how you intend to generate revenue from your products in ways that bring more resources into your business (as defined in module 2) that will go on to make deposits into your Life Currencies. Remember, REVENUE isn’t limited to money!
Module 7: your customer acquisition plan
A Customer Acquisition Plan (CAP) is easily the number one thing that most business owners pay the smallest amount of attention to when in fact it’s of great importance to the success of a business. Having a detailed understanding of how you’ll bring customers into your business and how you’ll convert them into first-time customers should be a priority from the time you understand who your customer is. Wishing, hoping, or expecting that they’ll just show up (which is sadly the way most business owners expect it to go) is a mistake YOU will be learning to avoid in this module.
Module 8: going to market
In this module, we’ll be putting all the pieces of the puzzle together (as defined in previous modules) and get clarity on how you’ll launch your products to the market. This will be a session about managing expectations and testing intended strategies to achieve the outcomes we’re looking for to drive us closer to our next trigger number.
Module 9: the layers of effective leadership
We’ve entered a decade where the world is literally changing under our feet and as this shifting happens, we can either show up as reactive leaders or proactive leaders. In this module, we’ll define these different approaches to leadership and unpack the applicable layers of leadership in business when you’ve gone to the effort of defining the Life Currencies of the business.
Module 10: communication is queen
Navigating appropriate and effective communication strategies that are both assertive and call into play the cultural sensitivities modern-day society (sometimes legally) calls for is an important strategy for achieving success, not getting canceled, and not draining your Life Currencies bank accounts (One wrong tweet or comment to a customer or employee can be the end of you). In this module, we’ll explore the value of assertiveness and fostering relationships with suppliers, staff, and customers where the tone of your communication is clearly defined.
Module 11: building a team that gets it
You’ve defined your leadership strategy, you know your business Life Currencies, you’re clear on your product, your customer, and your CAP, you know how you’ll track your progress, and how you’ll communicate to all your stakeholders. AWESOME! Ask any business owner what their most challenging issue is and close to 100% of them will tell you it’s their employees. In this module, we’ll discuss building a team that works for building wealth in your business Life Currencies.
Module 12: maintaining a mindset for life currency wealth
After all this fabulous work, it’s time to manage your expectations and prepare your mindset for daily, weekly, and monthly actions that continue the momentum you’ve accumulated throughout this journey. We’ll set specific goals for your next six months, revisit the map we created in module 4, and tweak it so that you’re more likely to be conspiring to your own success rather than sabotaging it by expecting more than is realistic to deliver.