![[This Week On The Podcast] The CVA, SCA, Coffee Prices, Markets, and Vinicius Estrela from BSCA - Brazilian Specialty Coffee Association](https://images.squarespace-cdn.com/content/v1/5a90b50cb98a781a570edff0/1746003683060-IDYFCYRO4IIZVEA0P9S9/1341+Vini+Estrela+from+BSCA+Brazilian+Coffee+on+The+Daily+Coffee+Pro+Podcast+by+Map+It+Forward+with+Lee+Safar.png)
This week, our guest on the podcast is Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA), for a grounded look at where Brazil fits in all of this.
Also, Coffee prices on Monday, April 28th, soared above 420 and maintained those highs throughout most of Tuesday for Arabica on the C-Market (a 2.5-month high). This was mostly due to reports that Brazil's 2025/26 Arabica crop could fall to 38.1 million bags, down 13.6% from last year.
Finally, I think there has been a fundamental misalignment that has been overlooked, and we need to gain some clarity on it fast. The mistake is ours, not the SCA’s—and recognizing this misalignment could shift the discussion forward.
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