[This Week On The Podcast] Shireen Muhaisen and James Lynes from Bunni Coffee in Jordan

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MICHAEL SHERIDAN PODCAST - Early Access

Next week, our highly anticipated five-part series on our global podcast, The Daily Coffee Pro Podcast by Map It Forward, featuring Michael Sheridan, Executive Director of the Coffee Quality Institute (CQI) will be released to the general public.

In this series, Michael unpacks the events that led to the licensing agreement between the CQI and the Specialty Coffee Association (SCA), a development first announced at the 2025 SCA Expo in Houston that’s polarised the specialty coffee industry and has raised many more questions than it answered about the motivations of both non-profits.

This series offers a candid, behind-the-scenes look at:

  1. The History and Mission of the CQI

  2. The Agreement Between the SCA and the CQI

  3. Community Reactions to the Changes

  4. What’s Next for the CQI

  5. The Long-Term Vision for the Sustainable Quality Institute (SQI)

This series is now available for early access to our Patreon community, and it’s already fueling some important industry conversations. You don’t want to miss this, it’s 🔥.

The Map It Forward Middle East Podcast

Today, we launched the Map It Forward Middle East Podcast, now available on all major podcast platforms and YouTube. This region-specific show features the same 5-part series format as The Daily Coffee Pro Podcast by Map It Forward but focuses on doing business in the MENA region.

We’d also like to thank Raw Beverage Trading in Dubai for being one of our brand partners for this new podcast. If you’re looking for B2B marketing opportunities in the region, let’s have a chat to see if our values are aligned. This opportunity would not suit big business or equipment manufacturers.

If you're curious about doing business in the Middle East or just want a clearer window into this unique region, this podcast is an ideal starting point.

On The Podcast This Week

This week on the podcasts, host Lee Safar is joined by Shireen Muhaisen and James Lynes, co-founders of Bunni Coffee in Amman, Jordan. Together, they explore the nuances of building values-driven coffee businesses in the birthplace of roasted and brewed coffee.

Watch the series:

  1. The Middle East Coffee Landscape

  2. Building a Values Driven Business in Jordan

  3. Challenges of the Middle East Coffee Market

  4. The Coffee Crisis and the Middle East

  5. The Future of Coffee in the Middle East

Connect with Bunni Coffee:
Bunni Website | Instagram

Note: This week only, the series is syndicated on both The Daily Coffee Pro and the Map It Forward Middle East Podcast feeds. Starting next week, each podcast will feature different content.

1 week to go: Biochar for Farming

Our upcoming online workshop on biochar is now open for registration in two languages:

Learn how to build more resilient farms through regenerative soil systems. Please share this with anyone you may think would be interested.


Access “Introduction to Regenerative Coffee Farming” On-Demand for as little as $10 at the new Map It Forward On-Demand Learning Hub here: www.ondemand.mapitforward.coffee

Diversify your revenue by becoming a consultant to the coffee industry or home brewers/roasters. It's time to make sure you’re taking care of your future. Click here