[This Week On The Podcast] The CVA, SCA, CQI, and SCI with Tim Heinze from Sustainable Coffee Institute (SCI)
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Does Something feel off? You’re Not Imagining It!
The coffee market is experiencing extreme volatility, yet everything appears calm on the surface. Trade shows are vibrant, social feeds are full of new launches, champions are being crowned, cafes are crowded, and non-profits are celebrating deals as though it’s 1999 in coffee, not 2025. But behind the scenes, conversations are very different.
Importers are hesitating, roasters are quiet, debt is mounting, warehouses are emptying, retailers are holding pricing (or not increasing them enough to cover their costs), producers are stretched (or don’t have any coffee), yet somehow, the vibe in the industry isn’t reflecting the seriousness of the situation.
Why?
Because in our industry, performative gestures often replace transparency. The system rewards confidence, not caution. Optimism keeps the gears turning. Meanwhile, those paying close attention start to wonder if we’re the only ones seeing it.
You’re not alone.
The market is changing, businesses are recalibrating, and behind the scenes, many are trying to quietly manage risk, delay purchases, or renegotiate terms. Some are innovating, most are just holding on, almost at the end of their runways.
I invite you to watch this week’s series of the podcast with Tim Heinze. There’s more in this series than you may expect.
On The Podcast This Week
Our next guest is Tim Heinze, Director of Education at the Sustainable Coffee Institute (SCI). In this series, Tim and Lee take a close look at the new updates to the Q Grader program and why it’s sparking such strong responses across the industry.
Watch the series:
Early access now available to Patreon supporters and YouTube paid subscribers. This series is fire!
Registration is Open: Biochar for Farming
Our upcoming online workshop on biochar is now open for registration in two languages:
Learn how to build more resilient farms through regenerative soil systems. Please share this with anyone you may think would be interested.
Access “Introduction to Regenerative Coffee Farming” On-Demand for as little as $10 at the new Map It Forward On-Demand Learning Hub here: www.ondemand.mapitforward.coffee
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