Mashael Alhumaidan

This is the final of a 4 part series with Saudi Arabian Sensory Scientist, Mashael Alhumaidan from Art of Senses.

In this episode, Mashel helps us discern the difference between subjective sensory opinions and sensory science when it comes to tasting coffee.

This is the 3rd of a 4 part series with Saudi Arabian Sensory Scientist, Mashael Alhumaidan from Art of Senses.

In this episode, Mashael explains the concept of sensory branding and helps us understand how to activate different sensory experiences to ensure customers have the experience they're looking for in your business.

This is the 2nd of a 4 part series with Saudi Arabian Sensory Scientist, Mashael Alhumaidan from Art of Senses.

In this episode, Mashael helps us understand the role that sensory experiences play in the way coffee is enjoyed and appreciated by consumers.

The cafe that is mentioned in this episode is called @thatcafesa

This is the first of a 4 part series with Saudi Arabian Sensory Scientist, Mashael Alhumaidan from Art of Senses.

In this episode, Mashael tells us what a sensory does and how you become a sensory scientist.