Part 5 of 5: In part five, Lee and Ciro discuss climate forecasting, microclimates, AI, soil analysis, farm resilience, and the role younger generations may play in technology adoption. They explore how farmers can use better data to prepare for weather changes while controlling costs and protecting long-term farm viability.
Read MorePart 4 of 5: In part four, Lee and Ciro explore one of the most difficult questions in coffee: how farmers can know what price they need if they do not know their cost of production. They discuss lot-level and activity-level costs, financial literacy, real-time data, the C market, and the possibility of shifting farmers away from being price takers.
Read MorePart 3 of 5: In part three, Lee and Ciro discuss traceability, quality, and the limits of technology in a subjective industry. They explore how farm practices, post-harvest processes, logistics, moisture, defects, cup profiles, and blockchain can help or complicate the effort to track quality through the coffee supply chain.
Read MorePart 2 of 5: In part two, Lee and Ciro discuss what happens when farm data becomes visible and usable. They explore flowering, weather, quality, pest and disease pressure, historic records, real-time decisions, and the role AI may play in helping farmers understand correlations that are too complex to manage manually.
Read MorePart 1 of 5: In part one of this series, Lee Safar and Ciro Gelvez from WSeeds discuss the data coffee farmers need to collect and manage to understand their farms as businesses. They explore why harvest volume and sale price are not enough, how missing data affects costs, quality, and decision-making, and why technology adoption has to begin with the farmer's daily reality.
Read MorePart 5 of 5: Members of the Map It Forward Patreon Discussion Group explore how technology can be used to build trust, strengthen relationships, and create new opportunities throughout the coffee supply chain.
Read MorePart 4 of 5: Members of the Map It Forward Patreon Discussion Group explore pricing, power, confidence, and why helping producers become price setters is far more complicated than it first appears.`
Read MorePart 3 of 5: Members of the Map It Forward Patreon Discussion Group explore data ownership, trust, pricing, and the unintended consequences of asking producers to provide increasing amounts of information.
Read MorePart 2 of 5: Members of the Map It Forward Patreon Discussion Group explore technology adoption, digital literacy, data collection, and whether coffee technologies are being designed with farmers in mind.
Read MorePart 1 of 5: Members of the Map It Forward Patreon Discussion Group explore the role of technology and data in coffee and ask whether the industry is solving the right problems before building new solutions.
Read MorePart 5 of 5: Lee Safar and Nawar Adra explore how coffee businesses are becoming more operationally complex and what that means for innovation, menu strategy, and future growth.
Read MorePart 4 of 5: Lee Safar and Nawar Adra discuss what has changed in the economy, why generic cafe models are now dangerous, and who is best positioned to grow.
Read MorePart 3 of 5: Lee Safar and Nawar Adra discuss how hospitality shapes risk, why saying no can be strategic, and why branding is one of the most consequential bets in coffee.
Read MorePart 2 of 5: Lee Safar and Nawar Adra discuss how mature operators decide what to grow, what to stop funding, and why business data matters more than ego.
Read MorePart 1 of 5: Lee Safar and Nawar Adra discuss how Stitch Coffee used brand investment, retail strategy, and carefully chosen sites to grow during the coffee crisis.
Read MorePart 5 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore why “specialty coffee” may be failing as a value proposition and who gets to define quality in the global coffee industry.
Read MorePart 4 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore how leadership expectations in coffee businesses have fundamentally changed.
Read MorePart 3 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore what truly matters when leading people in coffee businesses today.
Read MorePart 2 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore whether the coffee industry is still relying on outdated business models and assumptions.
Read MorePart 1 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore what the coffee industry is getting wrong about managing quality coffee businesses.
Read More
