This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.
In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being.
They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry.
Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.
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