This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.
In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.
In episode three of this series, Lee and Yozo discuss the importance of building a strong brand before expanding globally.
Discover how Kurasu started with coffee equipment and home brewing education, their focus on merging Japanese and international perspectives, and the complexities of the coffee industry.
Yozo shares his vision for sustainable growth and the unique challenges faced by Japanese roasters.
Stay tuned for more insights on building and growing a successful coffee brand.
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