Part 5 of 5: Weather isn't the only challenge facing coffee. Jonas Leme Ferraresso explains how fertilizer supply, geopolitical instability, global logistics, and changing trade relationships are creating a new era of uncertainty for coffee producers and the businesses that depend on them. It's a powerful conclusion to a series exploring why managing uncertainty may be more important than predicting the future.
Read MorePart 4 of 5: How early is too early to predict a coffee harvest? Jonas Leme Ferraresso explains why El Niño, disease, rainfall, and heat stress all have the potential to reshape Brazil's 2027 coffee crop long after flowering begins. It's a timely reminder that agriculture is driven by biology, not certainty.
Read MorePart 3 of 5: Political decisions can reshape global coffee trade almost overnight. Jonas Leme Ferraresso explains how tariffs disrupted Brazil's coffee exports to the United States, how buyers adapted, and why Brazil has accelerated efforts to diversify its trading relationships in an increasingly uncertain world.
Read MorePart 2 of 5: Coffee inventories influence far more than many people realize. Jonas Leme Ferraresso explains what remains from Brazil's 2025 crop, why warehouse stocks have become increasingly important, and how declining inventories can amplify uncertainty across the global coffee market even while a new harvest is underway.
Read MorePart 1 of 5: Many expected Brazil's 2026 coffee harvest to flood the market and send prices sharply lower. Instead, conditions on the ground are telling a very different story. Brazilian agronomist Jonas Leme Ferraresso explains why expectations have shifted, what producers are actually experiencing, and why understanding field conditions matters far more than following headlines or market speculation.
Read MoreThis is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.
In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers.
Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem.
The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.
Read MoreThis is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.
In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.
Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions.
The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began.
A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.
Read MoreThis is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.
This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.
Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.
Read MoreThis is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.
Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.
Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.
Read MoreThis is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.
Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.
This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.
Read MoreThis is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In episode two of our five-part series, Lee and Murilo discuss the impressive results achieved by Brazilian farmers through techniques sponsored by coffee roasters from Denmark.
We explore the importance of resilience in coffee farming and the role of roasters and traders in supporting sustainable practices.
Learn how technical assistance and local knowledge have nearly doubled coffee yields, transforming the lives of farming families.
If you're a roaster looking to invest in sustainable coffee sourcing, this is a must-watch. Don't miss our insights on securing your supply chain and supporting coffee producers globally.
Read MoreThis is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this first episode of this series of The Daily Coffee Pro by Map It Forward, Lee and Murillo discuss the significant challenges faced by coffee producers, including severe droughts and high temperatures.
Murillo shares his experiences as an agronomist engineer and coffee farmer, highlighting the impacts of climate change on coffee trees and the overall production process.
This insightful conversation also touches on the resilience required in coffee farming amidst climate challenges and sets the stage for deeper discussions on regenerative farming practices in the subsequent episodes of this new five-part series.
Read MoreThis is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar concludes a five-part series with Jonas Ferraresso, a Brazilian agronomist, discussing the complexities and economic challenges of coffee production in Brazil.
The episode delves into global regulatory impacts such as the EUDR, the importance of regenerative agriculture, and the sustainability demands faced by coffee producers.
The discussion covers potential future scenarios for coffee cultivation amid climate change and economic pressures, emphasizing education over regulation in addressing these issues.
Additionally, the episode highlights a groundbreaking online event focusing on regenerative coffee farming aimed at aiding coffee producers worldwide.
Read MoreThis is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of 'The Daily Coffee Pro by Map It Forward,' host Lee Safar discusses the complexities of coffee farming investment with Jonas Ferraresso, an agronomist from Brazil.
They explore whether coffee is a viable investment, given the high costs and uncertain prices. The conversation highlights risks for new entrepreneurs, the role of experienced farmers, and the impact of climate on coffee yields.
The episode delves into economic considerations and emphasizes the importance of a community-driven approach to sustainability in coffee farming.
Read MoreThis is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Jonas Ferraresso, a Brazilian agronomist, the impact of climate issues on Brazil's coffee production for the 2024-2026 seasons.
They explore how droughts, high temperatures, and fires affect coffee yields, resulting in smaller seed sizes and fluctuating market expectations. Jonas shares insights on the resiliency of different farming systems, such as regenerative and agroforestry, compared to conventional methods.
This conversation highlights the challenges faced by coffee farmers and the importance of adapting to climate change to ensure sustainable yields.
The discussion also touches on the economic pressures within the coffee industry and the long-term planning necessary for successful agriculture.
Read MoreThis is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the economics behind different coffee farming methods in Brazil, discussing the advantages and challenges of conventional, organic, regenerative, and agroforestry approaches.
The conversation highlights the ongoing struggles with climate change and labor shortages, emphasizing the need for more resilient farming techniques.
Read MoreOur guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the importance of supporting farmers across all coffee production methods, focusing on sustainability and surviving harsh weather conditions.
Featuring agronomist Jonas Ferraresso, the discussion covers various coffee growing techniques including conventional, organic, agroforestry, and regenerative farming.
The episode highlights the pressing climate challenges faced by Brazilian coffee farmers, with emphasis on temperature impacts and the need for sustainable agricultural practices.
The conversation also introduces a live online event titled 'Introduction to Regenerative Coffee Farming,' aimed at educating the coffee industry about regenerative agriculture. Attendees will learn from experienced agronomists and participate in informative WhatsApp groups to foster continued learning.
Read MoreThis is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this episode of the podcast series, Lee and Murilo discuss the importance of farmers conducting local research, leveraging new technologies, and the benefits of microorganisms and biochar in farming.
This episode wraps up a five-part series, providing practical steps and encouraging collaboration among farmers, roasters, and traders for a sustainable future.
Tune in to learn how coffee stakeholders can support each other and stay resilient in challenging times.
Read MoreThis is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Murilo discuss the importance of regenerative farming practices for coffee production.
Learn how selecting the right coffee varietals and soil management can help coffee producers combat climate challenges and improve yield.
Discover how to work with nature to create sustainable coffee farms and the role of technology in future agricultural practices.
Read MoreThis is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Murilo Bettarello, a Brazilian Agricultural Engineer, consultant, and coffee producer.
In this five-part series, Murilo will be sharing his expertise in regenerative farming practices for coffee production.
In this 3rd episode of this series on The Daily Coffee Pro by Map It Forward, Lee and Murillo explore how burying cooked rice in the forest helps to cultivate beneficial microorganisms, which are then used to rejuvenate coffee crops damaged by synthetic fertilizers and pesticides.
Learn about the importance of local knowledge, biochar, and sustainable farming techniques in creating a resilient coffee supply chain.
This must-watch episode is packed with valuable insights and practical advice for coffee producers facing the current coffee crisis.
Read More
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