Part 5 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore why “specialty coffee” may be failing as a value proposition and who gets to define quality in the global coffee industry.
Read MorePart 4 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore how leadership expectations in coffee businesses have fundamentally changed.
Read MorePart 3 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore what truly matters when leading people in coffee businesses today.
Read MorePart 2 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore whether the coffee industry is still relying on outdated business models and assumptions.
Read MorePart 1 of 5: Isabela Raposeiras from Coffee Lab Brazil and Lee Safar explore what the coffee industry is getting wrong about managing quality coffee businesses.
Read MoreThis is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.
In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers.
Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem.
The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.
Read MoreThis is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.
In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.
Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions.
The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began.
A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.
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