Part 5 of 5: Weather isn't the only challenge facing coffee. Jonas Leme Ferraresso explains how fertilizer supply, geopolitical instability, global logistics, and changing trade relationships are creating a new era of uncertainty for coffee producers and the businesses that depend on them. It's a powerful conclusion to a series exploring why managing uncertainty may be more important than predicting the future.
Read MorePart 4 of 5: How early is too early to predict a coffee harvest? Jonas Leme Ferraresso explains why El Niño, disease, rainfall, and heat stress all have the potential to reshape Brazil's 2027 coffee crop long after flowering begins. It's a timely reminder that agriculture is driven by biology, not certainty.
Read MorePart 3 of 5: Political decisions can reshape global coffee trade almost overnight. Jonas Leme Ferraresso explains how tariffs disrupted Brazil's coffee exports to the United States, how buyers adapted, and why Brazil has accelerated efforts to diversify its trading relationships in an increasingly uncertain world.
Read MorePart 2 of 5: Coffee inventories influence far more than many people realize. Jonas Leme Ferraresso explains what remains from Brazil's 2025 crop, why warehouse stocks have become increasingly important, and how declining inventories can amplify uncertainty across the global coffee market even while a new harvest is underway.
Read MorePart 1 of 5: Many expected Brazil's 2026 coffee harvest to flood the market and send prices sharply lower. Instead, conditions on the ground are telling a very different story. Brazilian agronomist Jonas Leme Ferraresso explains why expectations have shifted, what producers are actually experiencing, and why understanding field conditions matters far more than following headlines or market speculation.
Read MorePart 5 of 5: Jonas Leme Ferraresso explains how exports, tariffs, and market dynamics are shaping coffee’s future.
Read MorePart 4 of 5: A critical look at sustainability, regenerative farming, and certification systems with Brazilian Coffee Agronomist, Jonas Leme Ferraresso
Read MorePart 3 of 5: Jonas Leme Ferraresso helps us understand how technology and genetics are helping and challenging coffee production.
Read MorePart 2 of 5: A grounded look at Brazil’s 2026 coffee harvest and why the data may be misleading with Brazilian Coffee Agronomist, Jonas Leme Ferraresso
Read MorePart 1 of 5: How war impacts coffee production in Brazil through energy, fertilizer, and global trade disruptions.
Read MoreThis is the 5th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.
Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.
The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf
In this final episode of the podcast series, Lee and Jonas discuss the ongoing volatility in coffee production due to climate change.
The episode covers challenges farmers face, the future of coffee farming, and the impact of extreme weather patterns.
Learn how agronomists and farmers are adapting to these changes and what might lie ahead for the coffee industry.
Tune in for insights into the future of coffee cultivation, the importance of research, and the economic viability of coffee farming as climate challenges continue to rise.
Read MoreThis is the 4th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.
Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.
The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf
In this episode of the podcast series, Lee and Jonas dive deep into the robusta coffee varieties in Brazil, examining their high yields and significant resource requirements.
The conversation highlights the critical role of plant genetics and breeding in adapting to changing climate conditions to maintain coffee production.
They discuss the importance of efficient irrigation and how new varieties of Arabica and robusta are being tested for resilience.
Lastly, the episode emphasizes the balance needed between technological advancements and environmental conservation.
This insightful discussion is part of an annual series documenting the evolving landscape of coffee production in Brazil.
Read MoreThis is the 3rd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.
Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.
The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf
In this episode of the podcast series, Lee and Jonas discuss the ongoing challenges facing Brazil's coffee harvest.
After experiencing a range of weather issues, including drought and cold temperatures, Brazil's coffee plants are facing significant stress, paving the way for a difficult 2026 harvest.
Jonas explains how factors like soil quality, nutrient availability, and weather conditions impact coffee yields.
They also discuss the importance of ecosystem-based farming and the role of coffee varieties in combating the negative effects of climate change.
Read MoreThis is the 2nd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.
Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.
The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf
In this episode of the podcast series, Lee and Jonas discuss the key challenges and actual outcomes of the 2025 Brazilian coffee harvest.
While banks had expected yields of around 65 million bags, actual yields stood at 55 million, influenced by factors such as droughts and the critical role of canephoras.
Jonas explains the complexities of coffee flowering and how weather patterns and stress impact the harvest, touching on the implications for future seasons and the specialty coffee market.
Stay tuned for an in-depth analysis of the reasons behind the reduced yields and what we can expect for 2026.
Read MoreThis is the first episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.
Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.
The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf
In this episode of a brand new series, Lee welcomes back coffee agronomist Jonas Ferraresso to discuss the intricacies of coffee production in Brazil.
Despite the shrinking growing area, Brazil continues to expand its coffee yields through advanced technology and research.
Learn about the impact of biannual harvesting cycles, the challenges smallholder farmers face, and the significant consequences of unpredictable weather patterns since the 2021 frost.
Join us as we delve deep into the status and future of Brazilian coffee production and what it means for the global market.
Read MoreThis is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar concludes a five-part series with Jonas Ferraresso, a Brazilian agronomist, discussing the complexities and economic challenges of coffee production in Brazil.
The episode delves into global regulatory impacts such as the EUDR, the importance of regenerative agriculture, and the sustainability demands faced by coffee producers.
The discussion covers potential future scenarios for coffee cultivation amid climate change and economic pressures, emphasizing education over regulation in addressing these issues.
Additionally, the episode highlights a groundbreaking online event focusing on regenerative coffee farming aimed at aiding coffee producers worldwide.
Read MoreThis is the 4th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of 'The Daily Coffee Pro by Map It Forward,' host Lee Safar discusses the complexities of coffee farming investment with Jonas Ferraresso, an agronomist from Brazil.
They explore whether coffee is a viable investment, given the high costs and uncertain prices. The conversation highlights risks for new entrepreneurs, the role of experienced farmers, and the impact of climate on coffee yields.
The episode delves into economic considerations and emphasizes the importance of a community-driven approach to sustainability in coffee farming.
Read MoreThis is the 3rd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Jonas Ferraresso, a Brazilian agronomist, the impact of climate issues on Brazil's coffee production for the 2024-2026 seasons.
They explore how droughts, high temperatures, and fires affect coffee yields, resulting in smaller seed sizes and fluctuating market expectations. Jonas shares insights on the resiliency of different farming systems, such as regenerative and agroforestry, compared to conventional methods.
This conversation highlights the challenges faced by coffee farmers and the importance of adapting to climate change to ensure sustainable yields.
The discussion also touches on the economic pressures within the coffee industry and the long-term planning necessary for successful agriculture.
Read MoreThis is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar delves into the economics behind different coffee farming methods in Brazil, discussing the advantages and challenges of conventional, organic, regenerative, and agroforestry approaches.
The conversation highlights the ongoing struggles with climate change and labor shortages, emphasizing the need for more resilient farming techniques.
Read MoreOur guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso. Brazil is experiencing an unusual situation in 2024 regarding the production of most agricultural products. In this series, Jonas and Lee explore "The economics of the different ways of growing coffee in Brazil"
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the importance of supporting farmers across all coffee production methods, focusing on sustainability and surviving harsh weather conditions.
Featuring agronomist Jonas Ferraresso, the discussion covers various coffee growing techniques including conventional, organic, agroforestry, and regenerative farming.
The episode highlights the pressing climate challenges faced by Brazilian coffee farmers, with emphasis on temperature impacts and the need for sustainable agricultural practices.
The conversation also introduces a live online event titled 'Introduction to Regenerative Coffee Farming,' aimed at educating the coffee industry about regenerative agriculture. Attendees will learn from experienced agronomists and participate in informative WhatsApp groups to foster continued learning.
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