This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest.

The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant.

The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests.

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee delve into the challenges and transitions facing coffee producers in Brazil, discussing the impact of geopolitics and the generational shift in farming practices. Ferraresso provides insights into the mindset of coffee producers, the conservative nature of their approach, and the struggles with succession planning for small and medium holder farms.

The conversation emphasizes the changing expectations of the younger generation, moving away from traditional farming towards innovative and sustainable practices such as Agroforestry, Regenerative, and Organic farming.

The episode also explores the role of technology, climate change, and the potential future of coffee production in Brazil, touching on the importance of sustainability and the complex dynamics of international market demands.

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem.

They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices.

Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe.

This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security.

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the current state and future of coffee production in Brazil.

The conversation highlights the critical challenges Brazilian coffee producers face, including labor shortage, high production costs, and the complexities of the coffee market, influenced heavily by the C-Market prices.

The episode also covers the impact of these challenges on the decision-making process of producers, the shift towards mechanized farming, and the potential for producers to switch to other, less complex, and more profitable crops. Furthermore, it discusses the historical context of coffee pricing and its insufficient increase to cover the growing expenses and risks associated with coffee farming.

The podcast concludes with a broader view of the implications these challenges have on the entire supply chain and the future of coffee as a potential luxury product.

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.

In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing.

The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage.

The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine.

Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets.