EP 1559 | Part 4 of 5: Sustainability vs Reality (Jonas Leme Ferraresso)

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Episode Description

In Part 4 of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we examine sustainability, regenerative agriculture, and agroforestry, and why certifications are not the solution many believe they are.

Jonas shares practical insights into how farmers are adapting to climate pressure through diversification, biological inputs, and soil management.

He also challenges the logic behind certification systems that often increase costs without improving outcomes.

This is a grounded conversation about what actually works—and what doesn’t, when survival is on the line.

Connect with Jonas Leme Ferraresso:

https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/