EP1629 Part 4 of 5 | The Global Events That Could Change Your Coffee Business (Lee Safar) | Map It Forward
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Episode Description
This is Part 4 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host, Lee Safar.
For many years, the coffee industry has treated geopolitics as somebody else's problem. Wars, elections, shipping disruptions, sovereign debt and currency movements were seen as issues for governments, economists and financial markets. Today, they are becoming business issues for every participant in the coffee supply chain.
In this episode, Lee explores why understanding geopolitics has become essential for coffee businesses. From the Strait of Hormuz and global energy markets to fertilizer prices, shipping costs, currencies and political uncertainty in producing countries, she explains how events taking place thousands of kilometres away can directly influence the cost of producing, moving and buying coffee.
Rather than focusing on headlines, this episode examines the mechanisms that connect global events to everyday business decisions. Lee discusses why markets and economics are often telling very different stories, why rising production costs may not be reflected in coffee prices, and how uncertainty creates new risks for producers, exporters, importers, roasters and cafés alike.
This episode encourages coffee professionals to broaden their perspective beyond the coffee industry itself. Because building a resilient coffee business today requires understanding not only what's happening in coffee, but what's happening in the world around it.
Connect with Lee Safar and Map It Forward here:
- https://www.instagram.com/mapitforward.coffee
- https://www.instagram.com/leesafar