This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.
They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.
The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.
The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.
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