This is the 2nd episode in a 5-part series with Werner Thie. After decades as an influential figure in the tech industry in Europe, Werner decided to turn to a life of agriculture and coffee science as a founding member of Pacific Coffee Research (PCR) in Hawaii. In this series, Werner and Lee explore the theme "What I learned about life growing coffee" and Werner's unique perspective of the future of the coffee industry and humanity's relationship with agriculture.
In this second episode, Werner shows us why the equation of growing specialty coffee where the producer is paid a fair price seems to be an unsolvable puzzle.
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