This is the 2nd in a 5-part series with Nolan Hirte, Co-Founder of Proud Mary's Coffee. In this series, Nolan and Lee discuss the complexity of entrepreneurship (vs. business ownership) in the specialty coffee space under the theme "Being in Business Will Teach You Everything You Never Wanted To Know About Yourself".
In this episode of The Daily Coffee Pro by MAP IT FORWARD, Nolan gives us insight into some of the challenges he and his wife Shari Hirte experienced building the Proud Mary's brand. He spoke directly to the incident of public shaming that resulted from articles written in the coffee media as Proud Mary's expanded from Australia to the United States.
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