EP 1118 Heleanna Georgalis - The Future Of Ethiopian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna dive into the complex issues threatening the future of Ethiopian coffee.

The discussion covers the impacts of rapid deforestation, the cultivation of Khat, population growth, and the planting of eucalyptus trees on Ethiopia's rich coffee heritage.

They explore the unique biodiversity of regions like Sidamo and how current practices are endangering its renowned coffee quality.

Learn about the socio-economic and environmental challenges and what needs to be done to secure the future of this vital industry.

EP 1117 Heleanna Georgalis - A Coffee Crisis In Ethiopia - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia.

The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues.

This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications.

Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series.

EP 1116 Mark Al-Shemmeri - Roasters, Don't Do This - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the importance of focusing on significant aspects of coffee roasting and avoiding unnecessary complications.

They delve into simplifying the roasting process, the impact of automation, and the cultural shift towards valuing older roasted coffee.

The conversation also touches on hero worship in the industry and the value of individual experimentation.

EP 1115 Mark Al-Shemmeri - Tips for Coffee Roasters - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee dive deep into the intricacies of coffee roasting, exploring important factors to focus on, myths in the industry, and the significance of letting coffee beans naturally express themselves.

Learn about the role of green coffee importers, the importance of selecting the right raw materials, and innovative approaches to roasting, including thoughts on decaf coffee.

This insightful conversation emphasizes listening to the coffee and embracing a romantic, poetic approach to roasting. Don't miss out on this enriching discussion!

EP 1114 Mark Al-Shemmeri - The Future of Coffee Roasting - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee explore the relationship between coffee roasting and energy transition, and how new roasting technologies like fluid bed and electric machines are shaping the industry.

Mark emphasizes the importance of understanding the science behind coffee roasting and challenges common misconceptions.

The conversation also dives into the potential for automation and artificial intelligence in coffee roasting, as well as the emerging trend of home roasting.

EP 1113 Mark Al-Shemmeri - Simplifying Coffee Roasting - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark and Lee discuss the complexities and art behind coffee roasting.

They explore how coffee roasting often seems more convoluted than necessary, urging a simplification of techniques to make it accessible for everyone.

Mark emphasizes the importance of understanding roasting machinery and keeping an open mind about different roasting approaches.

The episode also tackles the balance between science and art in brewing and roasting, the impact of the barista versus the roaster, and how tasting and consumer preference play crucial roles in the coffee industry.

Finally, they contemplate the ongoing challenges and future of coffee roasting, hinting at upcoming technological advancements.

EP 1112 Mark Al-Shemmeri - Coffee Roasting in the Past - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Netherlands-based Engineer, Mark Al Shemmeri. Mark is a Research and Technology Specialist at JDE Peets and has published significant research papers on the different elements of coffee roasting. In this series of the podcast, the discussion will focus on the past, present, and future of coffee roasting as well as how to make it easier on yourself.

In this episode of the podcast series, Mark shares his journey from a barista to becoming an engineer specializing in coffee roasting technology.

He and Lee discuss the evolution of coffee roasting techniques, debunk common myths, and consider the impact of consumer preferences on roasting practices.

EP 1111 Ted Fischer - What's Next For The Coffee Industry? - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

On this final episode of the podcast series, Ted and Lee delve into the concept of 'carpet bombing' in the business world, particularly within the coffee market.

They discuss the agility of small players versus large corporations, the potential impacts of predatory business models, and the future dynamics of the coffee industry.

The conversation highlights the importance of innovation, relationships, and the need for equitable power distribution among producers.

Tune in for a thought-provoking discussion on the current state and future possibilities of the coffee supply chain.

EP 1110 Ted Fischer - The Golden Espresso Machine Controversy - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Lee and Ted explore the implications of luxury items like golden espresso machines within the context of the specialty coffee industry.

They discuss the seeming disparity between such opulence and the poverty experienced by producers and baristas.

The conversation also delves into broader topics such as economic pressures, the importance of genuine relationships in cafes, and the evolving concept of community.

EP 1109 Ted Fischer - Not All Coffee Producers Are The Same - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In episode 3 of a five-part series on The Daily Coffee Pro by Map It Forward, Lee and Ted delve into the complexities of the specialty coffee market.

They discuss the diverse realities faced by small and large coffee producers, highlighting issues like financial and cultural capital, market access, and the impact of global power dynamics.

The conversation also touches on how relationships and adaptability are crucial for resilience in the coffee industry.

EP 1108 Ted Fischer - Power Structures In The Coffee Supply Chain - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee discuss the complexities of power dynamics in the coffee supply chain.

They delve into the shifting influence from producers to distributors and the role of consumers. The conversation also highlights the impact of technology, climate change, and economic forces on the coffee industry.

Tune in for a deep dive into the evolving coffee model and the potential future challenges and opportunities.

EP 1107 Ted Fischer - What is Quality Coffee? - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee delve into the concept of quality in specialty coffee.

They discuss how quality is a social construction that often masquerades as an objective measure, its impacts on market dynamics, and its role within the coffee industry.

The conversation touches upon the influences of power, manipulation, and cultural perceptions on defining quality. Additionally, they explore Fisher's background and his journey into coffee research, particularly in Guatemala, as well as the challenges faced by small business owners in the industry.

This episode also addresses the importance of community and the subjective nature of taste and quality in coffee.

1106 Angela del Pilar Barrero Bernal - Coffee, Biochar, and Climate - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee explore the incredible benefits of biochar for coffee farming. Angela shares how she applied 50 tons of biochar on her seven-acre farm, sequestering CO2 and earning carbon credits.

They discuss biochar's potential to improve soil hydration, restore old coffee trees, and provide a sustainable solution for drought-stricken farms worldwide.

They also delve into biochar's role in regenerative agriculture and how farmers can create additional revenue streams by selling carbon credits.

Finally, Angela discusses her efforts to share this ancient technology through workshops and collaborations. Don't miss this informative conversation on how biochar can help coffee farmers and the environment!

1105 Angela del Pilar Barrero Bernal - Biochar Solutions for Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee discuss the transformative power of biochar in agriculture.

Angela shares her incredible journey of rejuvenating her farm's dying 20-year-old coffee trees using biochar, a carbon-rich product. This episode delves into the science behind biochar and its potential to solve various agricultural problems, reduce fertilizer costs, and enhance soil productivity.

Angela recounts her challenges, including skepticism from industry experts, and her eventual success in significantly lowering fertilization costs and improving crop yields.

The episode also highlights Angela's ongoing efforts to educate others about biochar through workshops on her farm.

1104 Angela del Pilar Barrero Bernal - Can Biochar Save Coffee Farms? - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee discuss the revolutionary potential of biochar.

Angela explains the process of creating biochar in an oxygen-free environment, the unique properties of lignin, and how biochar transforms soil by improving its physical and chemical structure.

The conversation delves into the use of biochar in renewable energy and its potential global implications for climate and agriculture.

The episode underscores biochar's significant role in enhancing soil health and productivity in the coffee industry.

1103 Angela del Pilar Barrero Bernal - From Palm Oil to Biochar for Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee talk about the challenges of traditional farming and the devastating impact of the Phytophthora disease.

Angela shares insights on transitioning techniques from palm oil farming, including using biochar, to address soil depletion and disease management in coffee farming.

Learn how innovative agricultural practices can create sustainable solutions for coffee producers.

1102 Angela del Pilar Barrero Bernal - Saving Coffee Farms - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Angela del Pilar Barrero Bernal from Bodega de la Finca in Colombia. Angela is a coffee producer and an agricultural finance expert with experience in the Palm Oil Industry.

In this episode of the series, Angela and Lee explore Angela's decade-long journey to discovering Biochar, a solution for regenerating unproductive agricultural land.

Angela shares her background in finance and agriculture, her family's struggles with coffee farming due to climate change, and how her experience with palm oil farming led to groundbreaking insights.

Learn about the intersection of palm oil, coffee, and Biochar in this fascinating conversation.

Stay connected for the next episode as they dive deeper into this promising technology.

1101 Nawar Adra - Can We Fix Coffee? - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia.

In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it.

In this episode of the series, Nawar and Lee highlight the struggles of coffee roasters, the importance of financial management, and the pitfalls of extending credit to clients.

It also covers the transition to direct-to-consumer sales, the impact of market saturation and 'zombie businesses,' and the need for professionalism and mental health awareness in the industry.

The episode wraps up with a conversation on the importance of values, community support, and strategic business practices in sustaining the coffee industry.

1100 Nawar Adra - Australia's Green Coffee Situation - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia.

In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it.

In this episode of the series, Nawar and Lee delve into the importance of supply chain management and relationships, especially in times of volatility affecting coffee pricing and availability.

The episode highlights the tension between coffee roasters, producers, and the impact of external factors like climate change and economics on the coffee supply chain.

The critical role of building strong relationships with suppliers as a competitive advantage and a way to navigate the industry's challenges is explored.

The conversation also touches on strategies for roasters to adapt to the changing landscape and the potential for direct relationships between roasters and producers to mitigate risks.

1099 Nawar Adra - Can Coffee Roasters Survive? - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia.

In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it.

In this episode of the series, Nawar and Lee explore the challenges and opportunities within the B2B (business-to-business) and B2C (business-to-consumer) markets for coffee roasters.

Nawar shares valuable insights into the importance of digital marketing, online presence, and diversifying product offerings to build trust and loyalty among consumers, especially in the B2C market.

On the B2B side, the struggle with the competitive environment, payment issues, and the high cost of business is highlighted. The need for significant investment in advertising and the long-term strategy required to see returns is emphasized, along with the unique dynamics of the Australian market, such as the expectation of supplying equipment in B2B relationships.

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