This is the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.
David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and David discuss the importance of running an independent values-driven coffee roastery during challenging times.
They delve into the significance of acting upon knowledge that affects farmers, the industry, and the planet.
The conversation also explores the difficulties and rewards of maintaining consistent, values-aligned relationships with coffee suppliers.
Don't miss this insightful discussion on aligning business practices with strong ethical values and navigating the complexities within the coffee sector.
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