This is the 2nd episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.
David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and David continue the discussion about running an independent, values-driven coffee roastery during challenging times.
They explore the multifaceted coffee crisis affecting producers and consumers, and David shares his approach to building stable, long-term relationships with coffee farmers to ensure quality and sustainability.
Learn about the importance of a buying philosophy, the impact of market fluctuations, and how to future-proof your coffee business.
Don't miss valuable insights into the economics and ethics of the coffee supply chain.
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