This is the first of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.
In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.
In this episode of the podcast, Lee and Brendan discuss the evolution and current state of specialty coffee.
They explore how consumers' interests are shifting towards supporting producers in meaningful ways, and how the industry has evolved from focusing solely on coffee quality to embracing principles of sustainability and justice.
The conversation delves into the challenges and opportunities in the specialty coffee supply chain, the importance of community-wide commitment, and the growing influence of financial interests.
Tune in to gain valuable insights and join the discussion on the future of the coffee industry.
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