In this episode of the podcast, we explore what you're saying when you tout phrases like "death before decaf" as a member of the coffee industry.

As 2020 rolls on and we see more and more people laid off from their corporate jobs, we're seeing a troubling trend in the coffee roasting sector emerging. Listen to this episode of the podcast to find out what it is.

We're spearheading the emergence of a new vibrant subculture within the global coffee industry that's focused on cultivating open-mindedness, accountability, critical thinking, independent thinking, and entrepreneurship. It's a vibrant and encouraging community that's focused on elevating each other.

From the thousands of first-time coffee owners I've spoken to, whether they've gone on to be successful or not, there's one mistake they all admit to. Listen to this episode to find out more.

The deeper we get into what seems like a never-ending convergence of crisis' that 2020 keeps serving up, the more businesses we see deciding to close. However, some fantastic success stories are resulting in businesses thriving. In this episode, we'll discuss the thread that these business owners all have in common.

Deciding to set the profitability of your business much higher than the industry standard is a proactive leadership position that can be engineered to achieve significant success.

If there's one great thing that 2020 has offered the hospitality industry it's the opportunity to reassess whether operating within a (broken) model that aspires to 3% annual net profit margins is want we want to continue with or whether it's a time to engineer a new profitability standard in the businesses we run.

In a time when many of the employees and business owners in our industry have lost their jobs and gone out of business, it begs the questions, for those who want to work, what can they do to start generating revenue right now in coffee?

Being REACTIVE to situations means that, as a leader, whether you're leading yourself or others, you're never defining the direction of the situations you find yourself in. What if you were to transition to assume a PROACTIVE leadership position in your coffee career or business and intentionally set the FLOW and direction of your business and/or career?

MIF Group Coaching with Lee Safar: https://mapitforward.org/groupcoaching/leesafar

Register for 'A New Coffee Industry' Free Here: https://mapitforward.org/anewcoffeeindustry2020

As ancient as the act of drinking coffee is, the professionalization of the barista and popularization of the modern-day cafe and gadgets is relatively new. And for an industry still finding its way through adolescence, we seem to be lead by fads and influencers to guide what we deem to be worthy of support. How is 2020 changing the tide as people challenge the established gatekeepers of influence in our industry?

James Hoffmann 'Can You Trust My Reviews?': https://www.youtube.com/watch?v=6I5QqmVZYY8

It's the question on every coffee roaster's mind - How do I know if I'm charging the right amount for my roasted coffee? By answering just 3 questions you'll be able to come up with a price that you can have confidence in.

The best thing we can do to support the coffee producers that are doing it so tough right now is to make a deliberate effort to proactively sell more coffee. So how do we sell more roasted coffee and how do make sure its fun!

Perspective Roast: https://www.perspectiveroasters.com/

MIF Group Coaching with Lee Safar: https://mapitforward.org/groupcoaching/leesafar