This is the first in a 5-part solo series with Lee Safar focusing on "Preparing for 2023" - a year that is poised to bring significant challenges, transition, and opportunity to the coffee industry, as well as individual businesses and professionals within the coffee industry as the landscape of our industry, changed.
In this first episode of the series, we explore the importance of having a sales plan in place for your small business in 2023 and the important role that customer acquisition planning plays in that strategy.
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