This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee".
In this episode of the podcast series, Lee and Kat discuss the prevalent issues of gatekeeping and lack of transparency within the coffee industry.
They explore the secretive nature of coffee roasting and sourcing, and Lee shares a personal story about challenging misinformation in a popular online coffee publication.
The episode highlights the importance of open communication and sharing knowledge to foster industry growth, using @roasterkat's Instagram as an example of demystifying the coffee roasting process.
It also touches on the topic of cultural palettes and how perceptions of flavors, like raspberries and blackberries, can vary widely, suggesting a broader conversation about ego, education, and inclusivity in coffee tasting and production.
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