This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions.
They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market.
Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers.
This episode is a must-watch for anyone invested in the future of coffee.
Don't miss the insights and learn how you can support sustainable coffee practices.
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