This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.
The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.
They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.
Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.
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