EP 1585 Part 5 of 5 | Who Do Coffee Associations Really Serve? (Bruno Souza)


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Episode Description

This is episode 5 of a 5-part series of The Daily Coffee Pro Podcast by Map It Forward with coffee producer, educator, and co-founder of Academia do Café and Zinho Café, Bruno Souza.

In this final episode, we examine the role of coffee associations and whether they are serving the industry or themselves.

Bruno shares firsthand experiences with cooperatives, certifications, and global organizations, challenging how power and financial incentives operate within the coffee ecosystem.

Connect with Bruno Souza:

Instagram: https://www.instagram.com/grandebruno/

Academia do Café: https://www.instagram.com/academiadocafe

Zinho Café: https://www.instagram.com/zinhocafe.torra