This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.
In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.
This episode features a discussion on the transparency and operational models within the coffee industry, particularly focusing on how roasteries operate and the potential benefits of increased openness about business practices for coffee producers.
Lee and Bram discuss the traditional specialty coffee supply chain and compare it to the innovative model employed by Paso Paso, which aims to eliminate middlemen, thus allowing coffee producers to share in the roastery's profits and decision-making processes.
Additionally, the episode covers the importance of transparency in roasteries' operations, the potential benefits for coffee producers in being more involved in the chain, and how this model could provide a more sustainable and equitable future for the coffee industry.
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