This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this episode of the series, Lee and Diego, discuss the realities facing coffee producers today. They delve into how the current situation developed over time, touching on the romanticization of coffee, the dysfunctional business models in the industry, and the significant issue of access to capital for producers.
Diego shares personal experiences with financial challenges and emphasizes the need for responsible business practices.
The conversation also covers the specialty versus commercial coffee debate, the obscured lines between them due to pricing issues, and the future of coffee production, highlighting the necessity for innovation and adaptation in the face of industry uncertainties.
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