EP 1243 Ana Donneys - Gen Z Coffee Farmers are Changing the Game - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana explore the challenges and opportunities in the coffee industry from the perspective of a modern coffee farmer.

Ana shares her experiences dealing with fluctuating markets, unscrupulous buyers, and the shift in generational attitudes towards valuing quality over cost.

She also discusses the importance of building sustainable and equitable relationships within the coffee value chain.

This episode highlights how the new generation of coffee producers, armed with advanced education and innovative approaches, are revolutionizing the industry.

Ana's journey and the vital partnerships she built with importers like Yellow Rooster and Belco underscore the episode.

Additionally, this episode includes insights into maintaining hope in uncertain times and making strategic partnerships that align with core values. Get an in-depth view of the economic and emotional landscape of coffee production in today's world.

EP 1242 Ana Donneys - Market Volatility For Coffee Farmers - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana from discuss the current market volatility in the coffee industry.

Ana explains how market uncertainty and price fluctuations have impacted coffee producers, especially small to medium-sized farms.

She shares insights into the difficulties faced by farmers, such as the struggle to forecast market demands, price drops, and the inability to hold onto their harvest due to financial constraints.

The episode also highlights the issue of defaulting on contracts and the broader economic and environmental challenges such as climate change and the impact of La Nina.

Ana provides a glimpse into the resilience and adaptive strategies of coffee producers, mentioning efforts towards regenerative practices and sustainable farming.

The episode underscores the importance of relationships within the coffee community and the potential future role of younger generations in shaping the industry.

Special thanks to Angel Barrero for his role in connecting the coffee community.

EP 1241 Ana Donneys - Is This a Moment For Coffee Farmers? - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.

In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.

In this episode of The Daily Coffee Pro by Map It Forward, Ana shares her journey as a fifth-generation coffee producer from Quindío, Colombia, the challenges of entering the industry during market lows, and her determination to innovate and sustain her family legacy.

The conversation delves into the highs and lows of her first five years, the impact of market prices on her business, and the importance of building strong, lasting relationships in the specialty coffee sector.

This episode also highlights the challenges of 2020, the significance of direct trade relationships, and the transformative effects of market volatility in 2024.

Join us for an insightful discussion on the future of coffee production and the resilience required to thrive in the industry.

EP 1240 Angel Barrera - Coffee Logistics 10 Years From Now - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

In this final episode of the five-part series on The Daily Coffee Pro by Map It Forward, Lee and Angel explore the innovative use of sailing vessels for coffee logistics, aiming to reduce the carbon footprint of coffee transport.

The episode dives into the engagement of companies in this sustainable practice, the challenges of geopolitical conflicts, and the potential market dynamics over the next decade.

The conversation also covers the scalability of sailing as a viable logistics option, the importance of supply and demand, and how companies like TOWT and Belco are pioneering these efforts.

Additionally, Lee touches on the significance of environmental consciousness and the role of new generations in fostering a sustainable future.

Tune in for a thought-provoking dialogue on the evolution of coffee logistics and sustainability.

The Daily Coffee Pro, DCP - Angel Barrera 24Lee Safar29 November 2024the daily coffee pro, Lee Safar, Angel Barrera, belco coffeeComment

EP 1239 Angel Barrera - Financing Coffee Logistics - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

In this episode of The Daily Coffee Pro by Map It Forward, Leeand Angel from Belco discuss the intricate and often overlooked aspects of coffee logistics and financing.

Angel details the challenges faced by coffee producers, including the timing of payments and the financial burden during the supply chain process.

The conversation dives into the importance of financing within the coffee industry, from smallholders to large producers, and how varying financial capacities influence their ability to hold or sell their coffee crops.

Furthermore, the episode explores how global coffee logistics, influenced by geopolitical factors and fluctuating interest rates, impact the market dynamics.

With real-world examples and insights into financing methods used by exporting companies and importers, this discussion sheds light on the complexities of moving coffee from origin to consumer.

Don’t miss the penultimate episode in this informative series, which sets the stage for exploring the future of coffee logistics in the final episode.

The Daily Coffee Pro, DCP - Angel Barrera 24Lee Safar28 November 2024the daily coffee pro, Lee Safar, Angel Barrera, belco coffeeComment

EP 1238 Angel Barrera - Sailboats May Be The Future of Coffee Logistics - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Angel explore the revolutionary approach of utilizing sailboats for transporting coffee.

This insightful discussion covers the logistics and financial implications of moving coffee via wind powered sailing vessels, which eliminate the use of containers and significantly reduce carbon footprints.

Learn about Belco’s partnership with TOWT, a pioneering shipping line, the challenges faced in shifting to this eco-friendly method, and how this innovative project aims to change the coffee industry.

The Daily Coffee Pro, DCP - Angel Barrera 24Lee Safar27 November 2024the daily coffee pro, Lee Safar, Angel Barrera, belco coffeeComment

EP 1237 Angel Barrera - Coffee Logistics Is Changing - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

In this episode of 'The Daily Coffee Pro' Lee and Angel discuss the complex interplay between logistics and climate change in the coffee industry.

The conversation covers the adverse effects of weather patterns like La Niña on coffee production in Ecuador and Colombia, the role of environmental consciousness in logistics, and how global shifts toward sustainability are shaping the future of the coffee market.

The episode also delves into the idea of 'global quality' in coffee, which encompasses not only the cup quality but also the economic and environmental impacts.

Tune in to learn about the challenges and innovative solutions such as using sailboats for coffee transport, and the evolving consumer perceptions about coffee sustainability.

The Daily Coffee Pro, DCP - Angel Barrera 24Lee Safar26 November 2024the daily coffee pro, Lee Safar, Angel Barrera, belco coffeeComment

EP 1236 Angel Barrera - Understanding Coffee Logistics and Financing - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast in this series is Angel Barrera, the Head of Coffee at Belco.

In 2024, Belco, together with other partners like FAF Coffees in Brazil, started transporting green coffee from origin to its customers via sailboat, challenging the status quo of what the future of logistics and financing in coffee will be like in the future.

In this series, we'll compare and contrast the conventional approach to logistics and financing the transportation of coffee with how it will be done in the future.

In this episode of The Daily Coffee Pro by Map It Forward, Lee welcomes Angel to discuss critical concepts in the logistics and financing of moving coffee.

They explore the intricacies of the coffee value chain, touching on Angel's background as a fourth-generation coffee producer from El Salvador and his journey within Belco.

Delve into the fundamental roles of freight, the importance of understanding logistics at different origins, and the financial challenges faced by coffee producers, exporters, and importers. Learn about the complexities that affect how coffee is transported, financed, and ultimately delivered to consumers.

Lee and Angel share deep insights into one of the most crucial but often overlooked aspects of the coffee industry.

The Daily Coffee Pro, DCP - Angel Barrera 24Lee Safar25 November 2024the daily coffee pro, Lee Safar, Angel Barrera, belco coffeeComment

EP 1235 Nawar Adra - Adapting Your Coffee Brand In A New Culture - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

In this final episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar discuss the complexities and strategies of adapting a coffee brand to different cultures and markets.

Nawar, a regular guest on the show, shares his experience with expanding Stitch Coffee into new markets like China and Japan, while also touching on future aspirations for the UAE.

Key points include the importance of cultural sensitivity, the need to pivot and identify new opportunities, and the adaptation of business strategies and products to fit local preferences, such as smaller packaging and different flavor profiles.

The episode highlights the significance of understanding and respecting the local culture and consumer behavior to successfully run an international coffee business.

EP 1234 Nawar Adra - Navigating A Cross Boarder Coffee Business - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar dive into the challenges and experiences of running a business across borders. They emphasize the critical importance of having a reliable team and clear communication from the start.

The discussion reveals personal anecdotes and life lessons, including the pitfalls of trusting the wrong people and understanding cultural differences.

The episode offers invaluable insights into expanding a brand internationally, understanding local markets, and maintaining perseverance through setbacks.

Additionally, the episode touches upon the significance of timing and the role of trust in business ventures.

EP 1233 Nawar Adra - The Hidden Costs Involved Expanding Your Coffee Brand In China - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar delve into the complexities and hidden costs of expanding a coffee business across international borders.

The discussion covers the intricate details and financial expenses involved in trademarks and patents, as well as the mental and physical toll of international business operations.

Nawar shares his experiences dealing with logistics, supply chain issues, and weather uncertainties in various countries, particularly China. The episode also examines the cultural nuances and the importance of building genuine relationships while avoiding manipulation and exploitation in new markets.

Additionally, Lee recounts a personal story about trademark infringement in America, emphasizing the significant financial and emotional impacts. Stay tuned for more insights on managing business risks, community engagement, and strategic partnerships in foreign markets.

EP 1232 Nawar Adra - Due Diligence Opening your Coffee Brand In A New Country - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the expansion of the coffee business in Asia with Nawar Adra from Stitch Coffee.

They delve into the fast-paced nature of business operations in China, emphasizing the importance of aligning visions and the critical role of cultural understanding and local partnerships.

They also explore the significance of festivals and online presence for customer acquisition. The conversation highlights the early stage of coffee market adoption in Asia compared to Western markets and the unique dynamics of different Asian cities.

This episode offers valuable insights into the due diligence necessary for entering the Asian market, the importance of finding the right partners, and the numerous cultural and logistical challenges involved. Additionally, they touch on the future potential of signature drinks in the coffee industry.

EP 1231 Nawar Adra - Expanding Your Coffee Branding Into New Countries - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Nawar Adra from Stitch Coffee to explore the diverse and evolving coffee cultures in Asia.

Nawar shares his unique experiences and insights from working in both mature and emerging Asian markets, such as Japan and China, highlighting the differences in coffee consumption and market maturity.

The discussion touches on the importance of brand authenticity, the challenges of international expansion, and the role of culture in shaping coffee preferences.

Nawar provides a behind-the-scenes look at how Stitch Coffee is building its presence in these markets and offers valuable advice for anyone considering expanding their business internationally.

This episode is a must-watch for coffee enthusiasts and industry professionals looking to understand the complexities of global coffee markets.

EP 1230 Joseph Sayegh - Adapting Your Business Plan In Times of War - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

In the final episode of a five-part series with Joseph Sayegh from Levant Café in Beirut, Lebanon, host Lee Safar discusses the transformation and adaptation of Levant amidst wartime challenges.

Originally a pastry shop and tour operator, Levant has transitioned into a cultural space and coffee shop due to the ongoing conflict.

The episode explores Joseph's journey of resilience, the shift in business strategy, and the importance of adaptability in uncertain times.

Despite the financial crisis and war, Joseph emphasizes the need for short-term planning and maintaining flexibility, along with the critical investment in coffee services which now constitute a major part of Levant's revenue.

The episode concludes with a discussion on the importance of dreaming and planning for a post-crisis future, as well as the value of taking calculated risks in business.

EP 1229 Joseph Sayegh - Supporting Your Cafe Customers In Times of Crisis - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

In this heartfelt episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph focus on adapting and surviving as a business during times of crisis, specifically the war in Gaza and Lebanon.

Joseph emphasizes the importance of authenticity and integrity in challenging times, sharing personal anecdotes about the deep connections he has built with his customers.

Despite the turmoil, Levant Cafe has become a sanctuary for the local community, where displaced individuals and regulars alike find solace and a sense of home. Sayegh candidly discusses the hurdles of maintaining business operations, community engagement, and the evolving role of Levant Cafe as a comforting social space.

This episode is a testament to the resilience and compassion of small business owners navigating through crises.

Tune in for an inspiring dialogue about community, values, and the power of human connection in times of upheaval.

EP 1228 Joseph Sayegh - Taking Action To Survive As a Cafe in Wartime - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph discuss the challenges and strategies for keeping a coffee shop open during an active war in Beirut.

Joseph shares his experiences and decisions around reducing operational costs, adjusting hours, and managing inventory to adapt to the rapidly changing and dangerous environment.

He highlights the importance of running a lean business and making incremental adjustments based on customer demand.

Joseph also discusses how involving his small team in decision-making processes has helped them stay motivated and collaborative during these tough times. Tune in to learn how to adapt and survive as a business in crisis.

EP 1227 Joseph Sayegh - Cafe Business Decisions In Wartime - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

In this powerful episode of The Daily Coffee Pro by Map It Forward series, Joseph discusses his unwavering dedication to keeping his cafe open amid the ongoing war in Lebanon, driven by his passion and commitment rather than financial incentives.

The episode explores the essence of resilience, decision-making in crisis, and the mindset of adapting to unforeseen circumstances, including lessons from the pandemic.

Joseph shares heartfelt insights about prioritizing employees, customers, and sustainability, emphasizing survival over long-term growth.

This thought-provoking discussion highlights the deep cultural and personal motivations that fuel his determination, making it an inspirational watch for aspiring business owners and anyone interested in stories of human tenacity.

EP 1226 Joseph Sayegh - Keeping A Cafe Open In War Time - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast for this series is Joseph Sayegh from Levant Cafe in Beruit, Lebanon. The cafe has remained open despite major challenges presented by the war in Gaza and Beruit.

In this series, Joseph and Lee discuss how Joseph is navigating this crisis as a business owner and how the business, employees, and customers of Levant are coming together to connect during this war.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Joseph's discussion centers around the challenges of running a business during times of crisis, particularly focusing on the recent escalations in Gaza and Lebanon that started in early October.

Joseph shares the origins of Levant Café, how 40% of his revenue came from tourists, and the significant impact of the ongoing conflict on his business.

He discusses the pivotal moment of realizing he might have to close, the advice from his father, and how this led to adapting the business strategy by focusing more on coffee offerings and becoming a community space.

The episode dives deep into the resilience required to constantly reassess and pivot amid external crises, providing valuable insights for entrepreneurs facing similar challenges.

Tune in to learn about Joseph's journey, his innovative adaptations, and how he continues to grow Levant Café despite the ongoing war. Join us for the next episode to explore decision-making in a crisis.

EP 1225 Lennart Clerkx - The Volatility of 2025 For Coffee Traders - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the importance of finding a unifying principle for grassroots initiatives in the coffee industry and the challenges of maintaining values-driven businesses.

They explore the role of finance in supporting businesses with the right values, transparency in trading, and the impact of consumer behavior on the coffee market.

The episode also touches on the potential effects of EUDR on coffee supply and demand, and the transformation of coffee trading post-2025.

EP 1224 Lennart Clerkx - EUDR for Values Based Traders - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart delve into the long-term prospects of relationship coffee, discussing how it may become cheaper than standard coffee in the future.

The conversation highlights the importance of values-driven business models in the coffee industry, the implications of the EUDR on coffee trading, and the potential impact on coffee supply and pricing in Europe.

Lennart shares insights on how relationship coffee can lead to a steadier supply and compliance with new regulations.

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