This is the first in a 5 part series with Gen Z Coffee Professional and Director of Coffee at Lulu's in Bath, UK, Hassan Almasalmeh. In this series of the podcast, Hassan and Lee explore "The Future of the Coffee Industry From the Perspective of Gen Z" in the hopes of shedding some light on how the upcoming generation of business owners and professionals hope to mold and grow the industry and the coffee supply chain.
In this first episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Hassan (having asked many Gen Z'ers/Zoomers for their perspectives in prep for the show) shares his perspective on how they perceive the coffee industry as it stands today.
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