EP 1475 Marianella Baez Jost - Mitigating Risk with Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade.

The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters.

Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community.

Learn more about sustainable, ethical coffee practices and how you can support these efforts.

EP 1474 Marianella Baez Jost - Barriers to Direct Trade - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella discuss the complex topic of coffee market volatility and dive into what truly defines direct trade, explore the challenges and benefits of developing direct relationships in the coffee industry, and analyze the emerging access issues as we move towards 2026.

Join the conversation to better understand the future of the coffee industry and the importance of building strong, responsible business relationships.

EP 1473 Marianella Baez Jost - Not a Short Term Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 3rd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella discuss coffee market volatility and delve into the challenges faced by smallholder farmers, the importance of forecasting and long-term planning, the impact of tariffs, and the evolving roles within the coffee supply chain.

The conversation highlights the imperative of proactive communication and diversification for sustained success in the coffee industry.

EP 1472 Marianella Baez Jost - Coffee Farmers Are Adapting to the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella talk about the volatility in the coffee market from the perspective of smallholder farmers.

They discuss how market demands influence farming practices, the impact of climate change and labor issues, and the importance of adapting to consumer trends.

They also highlight the significance of direct trade relationships and the upcoming challenges and opportunities for the coffee industry as it approaches a defining year in 2026.

EP 1471 Marianella Baez Jost - Coffee Farming In Costa Rica in 2025 - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella discuss the unique challenges and opportunities in the coffee market in 2025, including the shift to a seller's market, price volatility, and the impact of tariffs on direct trade.

Marianella shares her journey into coffee farming, the disparities in income between different roles in the coffee supply chain, and her optimistic yet realist view on the future.

Tune in to gain invaluable insights and learn how you can support sustainable coffee farming.

907 Marianella Baez Jost: Successful Direct Trade Coffee | The Daily Coffee Pro Podcast

This is the 5th of a 5-part series with Costa Rican Coffee Producer, Marianella Baez Jost. Marianella is the co-owner of Café con Amor and a member of The Farmers Project which exports coffee out of Costa Rica into the United States of America. The theme of this series is "The Reality of Direct Trade Coffee From the Perspective of The Coffee Producer"

In this final episode of the series, Marianella gives us insight into what successful direct trade experiences look like for producers.

906 Marianella Baez Jost: Myths About Coffee Producers | The Daily Coffee Pro Podcast

This is the 4th of a 5-part series with Costa Rican Coffee Producer, Marianella Baez Jost. Marianella is the co-owner of Café con Amor and a member of The Farmers Project which exports coffee out of Costa Rica into the United States of America. The theme of this series is "The Reality of Direct Trade Coffee From the Perspective of The Coffee Producer"

In this episode of the series, Marianella dispels some myths about coffee producers that are widely circulated at the consumer end of the supply chain.

905 Marianella Baez Jost: Failures of Direct Trade Coffee | The Daily Coffee Pro Podcast

This is the 3rd of a 5-part series with Costa Rican Coffee Producer, Marianella Baez Jost. Marianella is the co-owner of Café con Amor and a member of The Farmers Project which exports coffee out of Costa Rica into the United States of America. The theme of this series is "The Reality of Direct Trade Coffee From the Perspective of The Coffee Producer"

In this episode of the series, Marianella outlines the failure of direct trade coffee from the perspective of coffee producers.

904 Marianella Baez Jost: Financial Realities of Direct Trade Coffee For Producers | The Daily Coffee Pro Podcast

This is the 2nd of a 5-part series with Costa Rican Coffee Producer, Marianella Baez Jost. Marianella is the co-owner of Café con Amor and a member of The Farmers Project which exports coffee out of Costa Rica into the United States of America. The theme of this series is "The Reality of Direct Trade Coffee From the Perspective of The Coffee Producer"

In this episode of the series we explore the financial reality of direct trade for coffee producers. (Please note this is further explored in the final episode of the series)

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