EP 1475 Marianella Baez Jost - Mitigating Risk with Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade.

The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters.

Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community.

Learn more about sustainable, ethical coffee practices and how you can support these efforts.

EP 1474 Marianella Baez Jost - Barriers to Direct Trade - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella discuss the complex topic of coffee market volatility and dive into what truly defines direct trade, explore the challenges and benefits of developing direct relationships in the coffee industry, and analyze the emerging access issues as we move towards 2026.

Join the conversation to better understand the future of the coffee industry and the importance of building strong, responsible business relationships.

EP 1473 Marianella Baez Jost - Not a Short Term Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 3rd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella discuss coffee market volatility and delve into the challenges faced by smallholder farmers, the importance of forecasting and long-term planning, the impact of tariffs, and the evolving roles within the coffee supply chain.

The conversation highlights the imperative of proactive communication and diversification for sustained success in the coffee industry.

EP 1472 Marianella Baez Jost - Coffee Farmers Are Adapting to the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella talk about the volatility in the coffee market from the perspective of smallholder farmers.

They discuss how market demands influence farming practices, the impact of climate change and labor issues, and the importance of adapting to consumer trends.

They also highlight the significance of direct trade relationships and the upcoming challenges and opportunities for the coffee industry as it approaches a defining year in 2026.

EP 1471 Marianella Baez Jost - Coffee Farming In Costa Rica in 2025 - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.

Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.

This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.

In this episode of the podcast series, Lee and Marianella discuss the unique challenges and opportunities in the coffee market in 2025, including the shift to a seller's market, price volatility, and the impact of tariffs on direct trade.

Marianella shares her journey into coffee farming, the disparities in income between different roles in the coffee supply chain, and her optimistic yet realist view on the future.

Tune in to gain invaluable insights and learn how you can support sustainable coffee farming.

EP 1470 Matthew Thornton - The Goals Of Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 5th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

In this final episode of this podcast series, Lee and Matthew explore the evolving landscape of the coffee industry, discussing the importance of responsible direct trade relationships and the role of blockchain technology in achieving transparency and fair compensation for farmers.

Matthew shares insights on the challenges and opportunities within the coffee supply chain amidst a global coffee crisis.

Don't miss Matthew's return in a few months to discuss the latest harvest updates from Ethiopia. If you're interested in ethical coffee trade and innovative supply chain solutions, this episode is a must-watch.

EP 1469 Matthew Thornton - Technology and Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 4th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

In this episode of the podcast series, Lee and Matthew explore the transformative role of technology in the coffee industry, covering topics such as NFTs, AI, blockchain, and various types of tech like farm tech, FinTech, usability tech, and social tech.

The conversation highlights how these technologies are enhancing efficiencies, promoting transparency, and reshaping direct trade coffee relationships.

The episode also discusses crucial issues like data integrity, the risks and benefits of crypto payments, and the potential of AI to revolutionize the certification process.

Follow along as they envision a future where technology empowers both farmers and buyers for a more equitable industry.

EP 1468 Matthew Thornton - Managing Risk In Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 3rd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

In this episode of the podcast series, Lee and Matthew discuss the intricacies of risk distribution in the coffee industry.

The discussion highlights the differences between traditional commercial supply chains and direct trade, emphasizing the importance of transparency and communication.

They explore the various risks faced by coffee farmers and buyers, and propose that responsible direct trade, when managed effectively, can mitigate these risks and build stronger industry relationships.

Lee also shares practical advice for coffee business owners on aligning their investments in marketing with their supply chain strategies.

Tune in to gain valuable insights on how to navigate and thrive in the ever-evolving coffee market.

EP 1467 Matthew Thornton - Benefits of Direct Trade Coffee Relationships - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 2nd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

In this episode of the podcast series, Lee and Matthew discuss responsible direct trade coffee relationships.

Matthew, based in Addis Ababa, Ethiopia, explains how farmers selling direct have seen a significant increase in net profits and the positive impact on rural communities.

The conversation also covers the challenges of achieving these benefits, including market access, logistics, and finance, and how Arkena aims to address these hurdles.

This episode focuses on responsible direct trade, with insights into the intricacies of making these relationships work and the broader economic impacts.

EP 1466 Matthew Thornton - Responsible Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the first episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.

Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.

The focus of this series is "Responsible Direct Trade Coffee Relationships".

In this episode of the podcast series, Lee and Matthew highlight the significance of relationships in direct trade coffee and contrasts it with traditional commercial trade.

Matthew shares his journey from ecology to coffee, his Peace Corps experience in Ethiopia, and the inception of Arkena Coffee Market.

The episode touches on the roles of exporters and importers, the importance of transparency, and the diverse definitions of direct trade.

Tune in to explore the benefits and challenges of direct trade coffee, along with exciting new collaborations on the podcast.

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