Part 5 of 5: Lee Safar and Matthew Thornton conclude their series by exploring why so many coffee technology products struggle to gain adoption. They discuss trust, incentives, product development and the practical lessons every coffee technology founder should understand before building their next solution.
Read MorePart 4 of 5: Lee Safar and Matthew Thornton examine coffee technology from the producer's perspective, questioning whether today's digital tools are solving problems at origin or simply meeting the needs of buyers further down the supply chain. They explore trust, incentives and why meaningful adoption begins with creating real value for producers.
Read MorePart 3 of 5: Lee Safar and Matthew Thornton explore the largest technology gaps still affecting the coffee supply chain. They discuss why fragmented information, weak incentives and disconnected systems continue to hold the industry back despite rapid advances in digital technology.
Read MorePart 2 of 5: Lee Safar and Matthew Thornton explore what separates successful coffee technology from products that never gain traction. They discuss why adoption depends far more on solving genuine business problems than building impressive features.
Read MorePart 1 of 5: Technology is reshaping parts of the coffee industry, but its impact is far from evenly distributed. Lee Safar and Matthew Thornton explore where digital tools are genuinely changing coffee today and why understanding those differences matters before we start building the next generation of solutions.
Read MoreWelcome to the 5th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
In this final episode of this podcast series, Lee and Matthew explore the evolving landscape of the coffee industry, discussing the importance of responsible direct trade relationships and the role of blockchain technology in achieving transparency and fair compensation for farmers.
Matthew shares insights on the challenges and opportunities within the coffee supply chain amidst a global coffee crisis.
Don't miss Matthew's return in a few months to discuss the latest harvest updates from Ethiopia. If you're interested in ethical coffee trade and innovative supply chain solutions, this episode is a must-watch.
Read MoreWelcome to the 4th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
In this episode of the podcast series, Lee and Matthew explore the transformative role of technology in the coffee industry, covering topics such as NFTs, AI, blockchain, and various types of tech like farm tech, FinTech, usability tech, and social tech.
The conversation highlights how these technologies are enhancing efficiencies, promoting transparency, and reshaping direct trade coffee relationships.
The episode also discusses crucial issues like data integrity, the risks and benefits of crypto payments, and the potential of AI to revolutionize the certification process.
Follow along as they envision a future where technology empowers both farmers and buyers for a more equitable industry.
Read MoreWelcome to the 3rd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
In this episode of the podcast series, Lee and Matthew discuss the intricacies of risk distribution in the coffee industry.
The discussion highlights the differences between traditional commercial supply chains and direct trade, emphasizing the importance of transparency and communication.
They explore the various risks faced by coffee farmers and buyers, and propose that responsible direct trade, when managed effectively, can mitigate these risks and build stronger industry relationships.
Lee also shares practical advice for coffee business owners on aligning their investments in marketing with their supply chain strategies.
Tune in to gain valuable insights on how to navigate and thrive in the ever-evolving coffee market.
Read MoreWelcome to the 2nd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
In this episode of the podcast series, Lee and Matthew discuss responsible direct trade coffee relationships.
Matthew, based in Addis Ababa, Ethiopia, explains how farmers selling direct have seen a significant increase in net profits and the positive impact on rural communities.
The conversation also covers the challenges of achieving these benefits, including market access, logistics, and finance, and how Arkena aims to address these hurdles.
This episode focuses on responsible direct trade, with insights into the intricacies of making these relationships work and the broader economic impacts.
Read MoreWelcome to the first episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
In this episode of the podcast series, Lee and Matthew highlight the significance of relationships in direct trade coffee and contrasts it with traditional commercial trade.
Matthew shares his journey from ecology to coffee, his Peace Corps experience in Ethiopia, and the inception of Arkena Coffee Market.
The episode touches on the roles of exporters and importers, the importance of transparency, and the diverse definitions of direct trade.
Tune in to explore the benefits and challenges of direct trade coffee, along with exciting new collaborations on the podcast.
Read More
