This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.
In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.This episode delves into the consequences of the current status quo within the coffee supply chain, particularly focusing on its impact on producers.
Using Mercon's bankruptcy as a case study, the discussion highlights the precarious nature of the coffee trading business, exacerbated by rising interest rates and changes in the market.
The episode also covers the broader effects on the coffee supply chain, including the shift towards home brewing and roasting. It prompts listeners to reconsider the sustainability of current practices within the coffee industry, and how entities like Paso Paso are offering alternatives to traditional models that may be more beneficial to producers facing financial pressures.
Furthermore, the shift in coffee consumption trends towards origin countries and the growing practice of producers roasting for local markets are explored as potential challenges to the supply of specialty coffee.
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