This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.
Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.
They discuss value creation, raising prices, and connecting with consumers on a deeper level.
Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.
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