This is the 5th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on the Map It Forward Middle East Podcast.
In this series, Lee, Kim, and Matt discuss the journey of the specialty coffee shop that started it all here in the Middle East - RAW Coffee Company.
In this final episode of our five-part series with Kim and Matt from Raw Coffee Company, Lee delves into how Raw Coffee Company has evolved from a specialty coffee shop to a multifaceted business entity, particularly focusing on their successful venture into Raw Beverage Trading.
The conversation explores their strategies for remaining relevant in an ever-changing market, the importance of maintaining ethics and relationships, and the burgeoning role of matcha in the beverage industry.
The discussion also touches on the broader coffee crisis, the impact of global supply chain issues, and shifts observed in the Middle Eastern market.
Tune in for insights on sustainability, growth, and the balance between innovation and tradition in the coffee industry.
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