This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.
In this series, Osamah and Lee explore the challenges of running a business in the Middle East.
In this episode of the series, Lee and Osamah discuss the cultural barriers and challenges faced by business owners in the Middle Eastern specialty coffee industry.
They cover difficulties such as initiating customer interactions across genders, the impact of cultural awareness, and the importance of owner involvement in the success of businesses.
The episode also touches upon the role of social media in the coffee industry and delves into generational business dynamics and the complexities of entrepreneurship.
Read More