Posts in DCP25 Yozo Otsuki
EP 1385 Isabela Raposeiras - The Sins of the Past for Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this final episode of the series, Lee concludes an enlightening conversation with Isabela from Coffee Lab in Brazil.

They delve into the historical and ongoing issues of colonization and exploitation in the coffee industry, the significance of the Q grading system, and the importance of quality in ethical coffee production.

Isabela shares her personal journey and insights as a barista and Q grader, emphasizing the need for fair compensation for producers.

The episode wraps up with a discussion on the future of coffee quality metrics and a heartfelt closing message from Isabela.

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EP 1384 Isabela Raposeiras - Converting Brazilians to Specialty Coffee Drinkers - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the current state and future of the Brazilian coffee market.

They explore topics like the health benefits of coffee, the need for increased investment in Brazil’s coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education.

Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain.

Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.

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EP 1383 Isabela Raposeiras - The Role Of Specialty Coffee In Brazil - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.

In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being.

They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry.

Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.

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EP 1380 Yozo Otsuki - Expanding Kurasu Globally - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand.

Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values.

They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors.

The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.

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EP 1379 Yozo Otsuki - Growing Kurasu Beyond Homewares - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo discuss the intricacies of building, growing, and expanding a Japanese coffee brand while striking the right balance between expansion and maintaining a conscious supply chain.

Yozo shares insights on the franchise model, how Kurasu compares to % Arabica, and the importance of transparency and intention in the coffee business.

Additionally, the episode announces the launch of Map It Forward Japan, which aims to bring new perspectives to the Japanese coffee industry.

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EP 1378 Yozo Otsuki - Building a Coffee Concept - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In episode three of this series, Lee and Yozo discuss the importance of building a strong brand before expanding globally.

Discover how Kurasu started with coffee equipment and home brewing education, their focus on merging Japanese and international perspectives, and the complexities of the coffee industry.

Yozo shares his vision for sustainable growth and the unique challenges faced by Japanese roasters.

Stay tuned for more insights on building and growing a successful coffee brand.

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EP 1377 Yozo Otsuki - The Japanese Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures.

Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship.

The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage.

Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures.

Join us for a rich exploration of coffee passion, dedication, and the art of brewing.

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EP 1376 Yozo Otsuki - Becoming a Japanese Coffee Entrepreneur - The Daily Coffee Pro Podcast by Map It Forward

This is the 1st of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

In this episode of a new five-part series, Lee and Yozo explore Kurasu’s evolution from its origins in Japan to becoming a global coffee brand.

Yozo shares his journey from working in finance to entering the coffee industry and discusses the unique characteristics of the Japanese coffee market.

They also delve into the importance of sustainable business practices and maintaining brand authenticity in a global market.

Lee announces the launch of 'Map It Forward Japan,' an initiative to make their content accessible to the Japanese coffee community.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

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