EP 1529 – Part 4 of 5: The Myths of Direct Trade and Transparency in Coffee - Pedro Manga

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This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
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Episode Description

This is Part 4 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.

In this episode, the conversation focuses on direct trade, traceability, and transparency. Pedro explains why the number of intermediaries is not the issue — evidence is. From farm gate pricing to data integrity, the episode challenges the industry to move beyond marketing claims and into accountable, traceable sourcing relationships.

The video referenced in this episode can be found here: https://www.youtube.com/watch?v=IHcN8_F-BZI

Guest links
Pedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/
Caravela Coffee: https://www.caravela.coffee/en
Instagram: https://www.instagram.com/caravelacoffee/
Instagram: https://www.instagram.com/_pedroplanta_/