EP1690 Part 5 of 5 | Why Coffee Must Start Valuing Farm Resilience (Pedro Manga) | Map It Forward
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Episode Description
This is part 5 of a new 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest on the podcast for this series is Pedro Manga, Sustainability and Impact Advisor.
In this final episode, Lee and Pedro turn to one of the biggest long-term sustainability challenges facing coffee: climate risk and farm resilience.
Pedro argues that coffee is still largely valued according to the quality and volume available today, while far less attention is given to the investments required to make sure that coffee can still be produced tomorrow.
That raises an important question: should farm and environmental resilience become part of how the industry values coffee?
Lee and Pedro discuss how climate shocks can affect multiple harvests, why securing future supply is not simply the responsibility of farmers, and why roasters, importers and other downstream businesses have a commercial interest in helping origin partners become more resilient.
They also explore the uneven distribution of sustainability investment across producing regions. Major sourcing areas can receive significant support because of their commercial importance, while smaller or less strategically important regions may receive far less investment despite facing equally serious environmental risks.
Pedro argues that the industry needs to move away from short-term, project-based approaches and toward systems that consistently support resilience across supply chains.
The conversation also looks at investments such as wastewater treatment, soil protection, shade trees, ground cover and agroforestry — practices that may not increase coffee quality or volume immediately, but can protect the resources that future production depends on.
The series concludes with a broader vision for coffee sustainability: supply chains where accountability, information, value and responsibility are more genuinely shared between origin and consuming markets.
Connect with Pedro Manga here:
LinkedIn: https://www.linkedin.com/in/pedro-manga-5802b8170/
Instagram: https://www.instagram.com/_pedroplanta_/