EP 1448 Jonas Ferraresso - 2026 Brazil Coffee Harvest Outlook - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 3rd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of the podcast series, Lee and Jonas discuss the ongoing challenges facing Brazil's coffee harvest.

After experiencing a range of weather issues, including drought and cold temperatures, Brazil's coffee plants are facing significant stress, paving the way for a difficult 2026 harvest.

Jonas explains how factors like soil quality, nutrient availability, and weather conditions impact coffee yields.

They also discuss the importance of ecosystem-based farming and the role of coffee varieties in combating the negative effects of climate change.

EP 1447 Jonas Ferraresso - The 2025 Brazilian Coffee Harvest - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of the podcast series, Lee and Jonas discuss the key challenges and actual outcomes of the 2025 Brazilian coffee harvest.

While banks had expected yields of around 65 million bags, actual yields stood at 55 million, influenced by factors such as droughts and the critical role of canephoras.

Jonas explains the complexities of coffee flowering and how weather patterns and stress impact the harvest, touching on the implications for future seasons and the specialty coffee market.

Stay tuned for an in-depth analysis of the reasons behind the reduced yields and what we can expect for 2026.

EP 1446 Jonas Ferraresso - Understanding Coffee Production in Brazil - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the first episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

In this episode of a brand new series, Lee welcomes back coffee agronomist Jonas Ferraresso to discuss the intricacies of coffee production in Brazil.

Despite the shrinking growing area, Brazil continues to expand its coffee yields through advanced technology and research.

Learn about the impact of biannual harvesting cycles, the challenges smallholder farmers face, and the significant consequences of unpredictable weather patterns since the 2021 frost.

Join us as we delve deep into the status and future of Brazilian coffee production and what it means for the global market.

EP 1445 Lucia Reid, Gabriela Copello, and Madeline Stuart - Creating Resilient Coffee Relationships - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In the final episode of this five-part Map It Forward podcast series, Lee, Maddie, Lucie, and Gabi discusses the future of resilient coffee farming with an emphasis on the necessity for collective support across the coffee supply chain to tackle climate change.

This conversation sheds light on the importance of inspiring and practical approaches to sustainable farming, the role of community and networks, and the critical need for direct communication between producers and buyers.

The discussion concludes with visionary insights for the future and the scientists' personal reflections on their journey and aspirations.

EP 1444 Lucia Reid, Gabriela Copello, and Madeline Stuart - Success for Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the risks associated with turning resilient coffee farming into a certification system.

They explore the diverse interpretations of success in resilient farming, the need to build strong partnerships without relying on certifications, and the importance of fostering biodiversity and sustainable practices.

The conversation emphasizes the challenges and rewards of transitioning to resilient farming methods, the potential impacts of climate change on coffee quality, and the necessity of adapting industry standards.

The episode highlights the significance of supporting farmers' hard work and ensuring fair compensation without exploiting them through costly certifications.

EP 1443 Lucia Reid, Gabriela Copello, and Madeline Stuart - The Challenges of Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward podcast episode, Lee, Maddie, Lucie, and Gabi delve into the challenges faced by farmers in transitioning to resilient coffee farming practices.

They discuss the necessity of investigating new solutions, the importance of partnerships, and how factors such as time, money, education, and unprecedented climate effects impact the coffee farming industry.

The episode emphasizes the need for innovative approaches and specialized skills in managing agroforestry systems to ensure a sustainable future for coffee farmers.

EP 1442 Lucia Reid, Gabriela Copello, and Madeline Stuart - Transitioning to Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the transition from conventional to resilient coffee farming.

The conversation emphasizes the importance of integrating traditional agricultural practices with modern scientific innovations for a more sustainable approach.

The discussion also covers the role of community support, understanding individual farmer contexts, and the economic and logistical challenges farmers face during this transition.

The insights provided are valuable not only for coffee farmers but for anyone in the coffee supply chain looking to future-proof their operations.

EP 1441 Lucia Reid, Gabriela Copello, and Madeline Stuart - What is Resilient Coffee Farming - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 1st episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.

Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"

In this Map It Forward Podcast episode, the conversation dives into the critical topic of resilient coffee farming amidst the backdrop of climate change.

Lee, Maddie, Lucie, and Gabi explore the immediate impacts of climate disruptions on coffee farming in Brazil.

They discuss the importance of resilient farming practices, from shade trees to cover crops, and the necessity for all members of the coffee supply chain to understand and support these initiatives.

This episode sets the stage for a deeper exploration of the transition from conventional to resilient farming practices, emphasizing the need for adaptability and ecosystem-specific strategies.

EP 1440 Felipe Croce and Angel Barrera - 18 Month Global Coffee Outlook - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.

This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.

Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis.

In this final episode of this Map It Forward podcast series, Lee, Felipe, and Angel discuss the current state and future of the global coffee industry in 2025.

They delve into various issues affecting the market, from sky-high prices to supply chain complexities.

The conversation highlights the need for businesses to be better informed, focus on the value proposition, and adapt in an uncertain market.

They also touch upon the importance of sustainable practices and conscious consumerism.

The episode offers valuable insights and practical advice for anyone involved in the coffee industry.

EP 1439 Felipe Croce and Angel Barrera - Coffee Industry Consolidation - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.

This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.

Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis.

In this episode of this Map It Forward podcast, Lee, Felipe, and Angel delve into the ongoing consolidation within the industry and its impact on small and medium-sized businesses.

The conversation explores how market concentration affects producers, roasters, and traders, and highlights the opportunities for innovation and niche markets.

They also examine the role of mega-conglomerates like Keurig, Dr. Pepper, JDE Peet's, and Nestle.

The discussion emphasizes the importance of traceability, adaptability, and creative business models to compete against the giants.

Join us for an insightful and balanced conversation about the future of the volatile coffee market.

EP 1438 Felipe Croce and Angel Barrera - Challenges at Coffee Origin in 2025 - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.

This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.

Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis.

In this episode of this Map It Forward podcast, Lee, Felipe, and Angel discuss the challenges facing coffee production in 2025, market volatility, and the shifts in consumer expectations.

Key topics include the impact of climate change on coffee farms, the shift towards Robusta production, the future of specialty coffee, and the importance of sustainable supply chains.

The episode provides insights into why purely specialty coffee businesses struggle and what needs to change for them to thrive in a volatile market.

Join the conversation on how the coffee industry needs to evolve to meet these new challenges and opportunities.

EP 1437 Felipe Croce and Angel Barrera - Volatility in Global Coffee 2025 - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.

This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.

Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis.

In this episode of this Map It Forward podcast, Lee, Felipe, and Angel focus on the incredible market volatility experienced in 2025, driven by factors such as fluctuating market prices, currency exchange rates, and geopolitical tariffs.

They explore how volatility affects decision-making, client interactions, and stability within the industry.

Additionally, the conversation touches upon the influence of tariffs and logistical challenges in maintaining stable coffee supplies to global markets.

For more detailed insights, join us in this in-depth discussion.

EP 1436 Felipe Croce and Angel Barrera - 2025 Coffee Market So Far - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Welcome to the first episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.

This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.

Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis.

In this episode of this Map It Forward podcast, host Lee Safar teams up with coffee industry experts Felipe Croce and Angel Barrera to discuss the unforeseen and unprecedented events that have unfolded in the global coffee market during 2025.

They delve into how East Africa and Colombia diverged from market expectations, the effects of government-set prices in Ethiopia, and the rapid consumption of East African coffee inventories.

They also touch on the growing need for multilingual support in the coffee industry podcast and announce exciting changes coming to Map It Forward in 2026, including the introduction of advertisements.

This episode sets the stage for understanding the new chaotic normal in coffee production and trade, and prepares listeners for a deeper exploration of the driving forces behind this volatility in subsequent episodes.

EP 1435 Lee Safar - What Can We Expect Next in Coffee? - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 5th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.

This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.

Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.

None of the information in this series should be taken as advice for your business.

In the final episode of a five-part series, Lee delves into the enduring coffee crisis. Lee identifies key signals such as corporate acquisitions and rising coffee prices, highlighting a growing separation within the coffee industry.

This episode forecasts a challenging future marked by consolidation, business closures, and evolving market dynamics.

Lee advises thinking ahead for 2026 business plans and underscores the importance of staying informed and supporting the coffee community during these turbulent times.

The Daily Coffee Pro, DCP25 Lee Safar 2Lee Safar5 September 2025the daily coffee pro, Lee Safar, Lee Safar coffee expertComment

EP 1434 Lee Safar - Coffee Supply Chains Are Reorganizing - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 4th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.

This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.

Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.

None of the information in this series should be taken as advice for your business.

In this episode of The Daily Coffee Pro by Map It Forward, Lee delves into the complexities of the current coffee crisis, focusing on supply chain issues and the influence of geopolitics and tariffs.

Coffee producers are rethinking their strategies, shifting from specialty coffee to commercial markets. Tariffs imposed during the Trump administration are reshaping trade, particularly impacting major coffee producers like Brazil, Vietnam, and Colombia.

Lee discusses the broader implications for both producers and consumers, emphasizing the long-term changes expected in coffee sourcing and pricing.

The Daily Coffee Pro, DCP25 Lee Safar 2Lee Safar4 September 2025the daily coffee pro, Lee Safar, Lee Safar coffee expertComment

EP 1433 Lee Safar - Coffee Industry Consolidation - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 3rd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.

This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.

Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.

None of the information in this series should be taken as advice for your business.

In this episode, Lee discusses the ongoing consolidation in the coffee industry, spotlighting the merger of Keurig Dr. Pepper and JDE Peet's into the new Global Coffee Co.

She explains how this shifts power dynamics, favoring mega-corporations at the expense of smaller businesses.

The episode is part of a series analyzing the 2025 coffee crisis and includes insights on how to adapt and survive in these challenging times.

Lee also emphasizes the importance of building strong business relationships and adapting to market changes to thrive amidst the consolidation.

Tune in to understand the current state of the coffee industry and learn practical strategies for the future.

The Daily Coffee Pro, DCP25 Lee Safar 2Lee Safar3 September 2025the daily coffee pro, Lee Safar, Lee Safar coffee expertComment

EP 1432 Lee Safar - Coffee Price Volatility - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 2nd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.

This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.

Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.

None of the information in this series should be taken as advice for your business.

In this episode of 'The Daily Coffee Pro' by Map It Forward, Lee delves into the evolving coffee crisis, particularly focusing on the fluctuations in coffee prices.

Lee explains the roles of the futures market, speculators, and certified stocks in affecting coffee prices, and highlights the impact of tariffs and adverse weather conditions in Brazil.

This is the second episode in a five-part series that explores the multifaceted nature of the coffee crisis and its implications for the industry.

Stay tuned for the next episode on consolidation in the coffee sector.

The Daily Coffee Pro, DCP25 Lee Safar 2Lee Safar2 September 2025the daily coffee pro, Lee Safar, Lee Safar coffee expertComment

EP 1431 Lee Safar - Let's Talk About What's Going on in Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the first episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.

This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.

Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.

None of the information in this series should be taken as advice for your business.

In this episode, Lee discusses the upcoming introduction of advertising on the Map It Forward podcast in 2026, differentiating it from sponsorships by focusing on B2B advertising aligned with Map It Forward's values.

Lee also addresses the current phase of the 'Coffee Crisis' affecting the coffee industry, including rising coffee prices, supply chain issues, labor shortages, and logistical challenges.

The series aims to offer insights and advice for coffee businesses and professionals navigating these turbulent times.

Additional topics include Map It Forward’s recent expansions and new multilingual capabilities, and ways the audience can support the podcast through Patreon, YouTube Premium, and sharing the content.

The Daily Coffee Pro, DCP25 Lee Safar 2Lee Safar1 September 2025the daily coffee pro, Lee Safar, Lee Safar coffee expertComment

EP 1430 Reza Kosar - Q Graders, Cuppers, and Technology - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim.

In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.

In the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers.

They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality.

With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals.

EP 1429 Reza Kosar - The CVA Won't Fix Anything In Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim.

In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.

In this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.

They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers.

The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality.

Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.

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